TEL AVIV, Israel--(EON: Enhanced Online News)--ClickTale, the innovator of In-Page Analytics, today announced a collaboration with online marketing and interactive agency Paramore. Paramore has integrated ClickTale’s premier product, ClickTale Core, into its comprehensive analytics and optimization services utilized by such key clients as Gatlinburg.com, Fristcenter.org and BluegrassCellular.com. The agency is also using the SaaS-based offering to optimize its own site, Paramoredigital.com.
“Through our collaboration with companies like Paramore, In-Page web analytics is gaining wider exposure to a large audience poised to benefit from its capabilities.”
Paramore is a full-service digital agency representing companies in a wide variety of industries, including travel, eCommerce, healthcare and telecom. By using ClickTale Core to visualize user interaction by capturing every mouse move, click, hover and scroll, Paramore can better understand how users interact with the websites it designs or maintains. This enables the agency to identify the content most valuable to users and make site improvements, such as changing web form layout, to dramatically increase form completion rates.
“ClickTale's behavioral analytics mean we don't have to guess what users are doing on our websites; we can literally watch them use the websites and learn from what we see,” said Scott Hutcheson, content director, Paramore. “The ability to view anonymous browser session playbacks and heatmaps with drilldown capabilities of all user activity has completely changed the way we optimize Web properties for our clients.”
Today’s announcement builds on ClickTale’s recent launch of its mobile solution, ClickTale Touch, which allows companies to view their mobile customers’ True-to-Life User Experience™, including every tap, double tap, scroll, tilt and pinch on the touch interface. ClickTale Touch complements ClickTale Core to provide a rich, comprehensive offering for both traditional and mobile websites.
“We are very pleased to be working with Paramore, an agency that truly understands the value of the insights uncovered by our solutions,” said Oded Leiba, Vice President of Client Services, ClickTale. “Through our collaboration with companies like Paramore, In-Page web analytics is gaining wider exposure to a large audience poised to benefit from its capabilities.”
ClickTale has more than 80,000 clients globally across multiple industries including, travel, eCommerce and telecom and being used on some of the world’s largest websites such as T-Mobile, CBS, and Lenovo.
Paramore is a full-service digital agency based in Nashville with happy and successful clients across the country. With capabilities in design, media, development, mobile and social, clients include tourism, consumer product and healthcare companies. Paramore's robust tourism client base includes The Frist Center for the Visual Arts, Tennessee Department of Tourism, Gatlinburg, Snohomish County, WA and Morey's Piers in New Jersey. The agency makes their clients' stuff right in Nashville, TN. Want to learn more? Visit www.paramoredigital.com.
ClickTale is the leader in Customer Experience Analytics, optimizing usability and maximizing conversion rates of any website. Its patented Customer Experience Visualization™ technology allows companies to see their customers’ true-to-life online experience at all levels of detail, from aggregated views to playable videos of users’ browsing sessions. ClickTale Core, an enterprise-class SaaS solution, is fast to deploy and provides immediate ROI, while ClickTale Touch reveals mobile device users’ behavior helping business perfect the mobile web experience. Serving over 80,000 customers worldwide including many Fortune 500 companies, ClickTale is the fastest growing company in its space. For more information, please visit www.clicktale.com.