NEW YORK--(EON: Enhanced Online News)--Xaxis, the world's largest audience buying company, announced today the launch of two new product platforms, Xaxis TV and Xaxis Brand Suite. Xaxis TV brings the reach, metrics and brand impact of broadcast advertising to the digital video market, allowing advertisers to programmatically buy premium inventory across an unparalleled universe of brand-safe, broadcast-quality media properties.
“With Xaxis TV and the larger Xaxis Brand Suite we are creating a new paradigm for brand advertisers in digital marketing”
The Xaxis Brand Suite enables advertisers to seamlessly reach audiences across the company’s range of channels and formats. In addition to Xaxis TV, Xaxis Brand Suite products include Xaxis Radio, Xaxis Places, Xaxis Premium and Xaxis Marketplace. Running through the Xaxis Data Management Platform (DMP), the Xaxis Brand Suite will provide advertisers with a single interface to reach and measure audiences wherever they access media. This includes video ads via Xaxis TV, digital audio ads on outlets such as Slacker Radio and Cox Communications, and premium display ads on ABC Digital and Time, Inc. among others.
“With Xaxis TV and the larger Xaxis Brand Suite we are creating a new paradigm for brand advertisers in digital marketing,” said Brian Gleason, managing director of Xaxis North America. “We are not only creating new channels and formats for audience buying, we are connecting them, via our DMP, to the broadcast metrics advertisers already understand. The ability to measure activities across all channels together in a single location provides a clear competitive advantage for our clients.”
In addition to a breadth of premium broadcast-quality content partnerships, Xaxis TV leverages set-top box data partnerships with WPP sister agencies, Kantar Media Audiences and I-Behavior. Xaxis TV is the first solution to allow advertisers to sync their digital audience buying campaigns with broadcast television ads and programming.
“Programmatic buying is playing an increasing role as a brand-building, top-of-funnel activity for our global advertising clients,” said Kelly Clark, CEO of GroupM North America. “With Xaxis, GroupM is setting the pace for the industry and defining audience buying. Today’s launch of the Xaxis Brand Suite and the new Xaxis TV represent a great advance for the industry and our clients.”
Xaxis provides over 1,300 advertisers with audience buying solutions at scale, delivering hundreds of billions of impressions globally per year. The proprietary Xaxis DMP houses the largest collection of unique anonymous audience portraits. As the only universal and neutral data management platform in the industry, the Xaxis DMP allows advertisers to measure attribution, offline ROI, audience insights and brand impact based on the entire digital plan.
Xaxis is the world’s largest audience buying company. Through its proprietary platform, Xaxis offers advertisers a single, comprehensive resource from which to reach and engage with global audiences across the universe of digital media. Xaxis, a GroupM company that is part of WPP, has a presence in 26 countries across North America, Europe, Asia Pacific and Latin America. For more information, please visit www.xaxis.com.
Xaxis | Digital Brilliance