LOS ANGELES--(EON: Enhanced Online News)--Chinatrust Bank (U.S.A.) today announced it will change its name to CTBC Bank Corp. (USA) (“CTBC Bank”) to bring its U.S. banking operations into global brand alignment and in recognition of its continued expansion of banking customers domestically.
“Given our high touch customer service, we believe the new name enables a wider view of our depth in the North American market within the context of our global presence.”
Headquartered in Taiwan, the company’s parent, Chinatrust Commercial Bank, was renamed CTBC Bank Co., Ltd. in June 2013, and is a leading global financial institution today with over $67 billion in assets.
“CTBC Bank is a growing, well-capitalized bank and changing our name is a critical step in our evolution,” said Noor Menai, CTBC Bank’s President & CEO in the U.S. “Given our high touch customer service, we believe the new name enables a wider view of our depth in the North American market within the context of our global presence.”
Today’s announcement follows several recent new senior hires in Los Angeles for the bank, including Brian Constable, Executive Vice President and Head of Retail Banking, Eddie Kim, Chief Lending Officer; and Frida Bank, Executive Vice President and Head of Risk Management. In June, CTBC Bank relocated its US headquarters from Torrance, California to downtown Los Angeles, providing customers with a more central and accessible location, particularly for corporate and commercial business.
“As we enter a more dynamic period of growth, our customers remain at the heart of each decision we make,” said Mr. Constable. “Our new headquarters, rebranding and name change reflects our continued commitment to providing personalized, local service combined with standout global resources and exceptional financial strength.”
CTBC Bank first opened its doors in California in 1989 and was one of the first Asian-American banks to operate on the East and West coasts, including New Jersey, New York and Southern and Northern California.
About CTBC Bank
CTBC Bank (formerly Chinatrust Bank U.S.A.) is a trusted and established institution providing commercial and retail customers with a real financial bridge to the next state of their lives and businesses. Founded in 1989 and now headquartered in Los Angeles, CTBC Bank operates branches in California, New Jersey, and New York. The bank’s operations include deposits, loans, credit cards, foreign exchange, letters of credit, wealth management, mobile, and electronic banking services. Customers benefit from access to large bank resources coupled with individual attention and customized service of a small bank. Its parent company, CTBC Bank Co. Ltd., is supported by $67 billion in assets and is among the largest banks in the world in terms of capital. For more information about CTBC Bank, visit www.ctbcbankusa.com.