LOS ANGELES--(BUSINESS WIRE)--BRAVADA International Ltd. (www.VivaVuva.com) (Pink Sheets:BRAV) announced today it intends to launch its national TV media campaign for VivaVuva.com with 12+ million monthly impressions across all major television networks for its first television commercial. The first TV spot is expected to be launched in November 2013 with an initial campaign to make about 6 million impressions and expanded heading into December and 2014. The monthly media ad budget will continue to expand until the point of diminishing returns is established. The filming of a second TV commercial is planned in early 2014 to develop additional content to further develop the VivaVuva™ brand and related intellectual properties.
“We have carefully planned our media rollout for VivaVuva.com and believe that we can create a compelling women’s fashion brand on a national level.”
The national television campaign for VivaVuva.com is intended to not only generate “call to action” sales for its women’s clothing but moreover, to create a national identity and awareness of the brand so as to further enhance other advertising efforts such as Google Adwords and other online campaigns. Ad time is expected to be dispersed across most if not all national cable and network television stations with adjustments made as data determines.
“Television is still considered to be the strongest medium for developing national brands that consumers identify as leaders in the idiom,” replied Danny Alex, CEO of BRAVADA International. “We have carefully planned our media rollout for VivaVuva.com and believe that we can create a compelling women’s fashion brand on a national level.”
About BRAVADA International Ltd.
BRAVADA International owns and operates VivaVuva.com , OnlyLeggings.com, World of Leggings Retail Stores and WorldofLeggings.com.
VivaVuva.com is an online women’s fashion bazaar developed with a woman’s individual lifestyle in mind. VivaVuva offers one of the largest selections of women’s fashion from women’s tops, sexy dresses, jumpsuits, skirts, women’s shorts as well as denim jeans, handbags and accessories.
OnlyLeggings.com is the largest online leg fashion and leggings superstore with a wide range of women’s fashion apparel which includes faux leather leggings, high waist leggings, children’s leggings, plus size leggings, bodysuits, and more.
World of Leggings is an online and real world leggings superstore that specializes in all styles of Made in the USA leg fashion, women’s leggings, plus size leggings, tights and bodysuits.
This news release may contain statements about future expectations, plans, prospects or performance of BRAVADA International Ltd that constitute forward-looking statements for purposes of the safe harbor Provisions within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by phrases such as BRAVADA "believes," "intends," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.
VivaVuva is a trademark of BRAVADA International Ltd., All Rights Reserved