MILWAUKEE--(BUSINESS WIRE)--Carma Laboratories, Inc., the maker of Carmex® lip balms and skin care products, announces the introduction of fragrance-free healing cream, an alternative to the company’s popular fragranced Everyday Healing Cream product. The new fragrance-free cream employs the same ultra-moisturizing, non-greasy formulation as the existing product to provide fast-absorbing, long-lasting relief for dry skin using effective ingredients like rich lanolin and petrolatum to soften, moisturize and heal the skin.
“We are happy to report that our new skincare line has been performing favorably and is well-liked by consumers”
“We are happy to report that our new skincare line has been performing favorably and is well-liked by consumers,” said Mike Pietsch, executive vice president, Carma Laboratories, Inc. “In an in-home test, we found that 32 percent of consumers say they purchase fragrance-free hand and body skin care products, which is consistent with industry reports of fragrance-free market share in the category. Our new fragrance-free healing cream offers consumers more choices when selecting a Carmex skin care product to fit their individual preferences.”
The fragrance-free Everyday Healing Cream is available now in four-ounce tubes at Walgreens and other stores across the U.S. Suggested retail price for the product is $5.49 in drugstores and $4.99 in mass retail stores.
About Carmex® and Carma Laboratories, Inc.:
For more than 75 years, Milwaukee-based Carma Laboratories, Inc., has manufactured Carmex brand lip balms. Carma Laboratories, Inc. is a family owned and operated business that was founded in 1937 by Alfred Woelbing, the inventor of Carmex lip balm for cold sores. Today, the company continues to produce its original lip care formula in its trademark jars, and has expanded the line to include flavored lip balms, ultra hydrating lip care formulas as well as soothing skin care products. Carmex products are available in major drug, food and mass merchant retailers, at convenience stores throughout the United States, online and in more than 25 countries around the world. For more information, contact Carma Laboratories, Inc., at (414) 421-7707 or visit www.mycarmex.com.