VERNON, Calif.--(BUSINESS WIRE)--True Religion Apparel, Inc. today announced that the company has entered into a long-term agreement with Gary Harvey to be Creative Director for the brand. In this role, Mr. Harvey will work with the company’s senior leadership to define the creative vision and design across True Religion. Mr. Harvey will report to Chief Merchandising Officer Lynne Koplin.
“Gary has a depth of experience in the denim and apparel industries, along with an impressive talent for both men’s and women’s design”
David Conn, Chief Executive Officer of True Religion, commented, “Today’s announcement is an important step as we continue to strengthen our world-class team at True Religion and I am thrilled to work with Gary and benefit from his expertise. He has a real understanding of premium denim and a true passion for our brand. Gary’s inspiring vision will bring an exciting, fresh perspective on the creative direction we need to help our brand evolve into the future.”
“Gary has a depth of experience in the denim and apparel industries, along with an impressive talent for both men’s and women’s design,” said Lynne Koplin, Chief Merchandising Officer of True Religion. “He is able to combine the highest level strategic thinking with an ability to inspire our team and roll up his sleeves to turn a vision into reality. I look forward to working with him in this next phase of True Religion’s growth.”
Mr. Harvey spent the past eight years as Owner & Creative Director of his own creative consultancy based in London, GaryHarveyCreative, where he worked with clients including Adidas, Chanel, Diesel, DKNY, Levi’s, Nike, and Revlon. Prior to this, he was Creative Director of Levi’s Europe for five years, responsible for creating visionary concepts that turned the Levi’s denim business around for the European market. He has also held senior design roles with Arcadia Group and French Connection in London and has traveled extensively around the world throughout Asia, Europe and the U.S. to inspire his creative vision.
Gary Harvey stated, “True Religion is an established leader in the premium denim market and I am looking forward to working with the company at such an exciting turning point. Collaborating with the talented team at True Religion, we will develop an innovative vision and design ethos to ensure that customers experience a forward-looking and aspirational brand when they wear True Religion’s product, walk into its stores, and engage with its marketing.”
About True Religion Apparel, Inc.
True Religion Apparel, Inc. is a growing, design-based denim and denim-related sportswear brand. The Company designs, manufactures and distributes True Religion Apparel products, including its premium True Religion Brand jeans, sportswear and licensed accessories. True Religion products may be found in the Company's branded retail and outlet stores as well as contemporary department stores and boutiques in 50 countries on six continents. As of June 30, 2013, the Company operated 130 stores in the U.S. and over 33 international stores. For more information, please visit www.truereligionbrandjeans.com.