SAN FRANCISCO--(BUSINESS WIRE)--Giant Creative/Strategy, LLC, the largest full-service independent healthcare communications agency on the West Coast, announced today that Christine Armstrong has joined the company as SVP, Managing Director, Brand Experience, bringing with her 20 years of related industry knowledge.
“These qualities combined with her superior management abilities and business development know-how make her a ideal fit for Giant as we continue to expand our business.”
In her new role, Armstrong will oversee clients’ key brand campaigns including brand positioning, creative development, content, and digital strategies. Her extensive background as a medical illustrator and healthcare managing director lends itself to developing innovative means of growing awareness and increasing effectiveness around these integrated initiatives.
“Christine is a master healthcare brand storyteller, and her added ability to solve complex design problems in the digital channel sets her apart,” said Stephen Mullens, principal. “These qualities combined with her superior management abilities and business development know-how make her a ideal fit for Giant as we continue to expand our business.”
Armstrong began her career as a medical illustrator, creating scientific and medical stories. Most recently, Armstrong was managing director and previously creative director at the digital creative agency, IOMEDIA, where she worked over a nine-year period. During this span, she focused on design and technology aspects for healthcare clients’ campaigns. As managing director she oversaw clients’ digital, creative, and content strategies as well as all creative teams. Prior to IOMEDIA, Armstrong was director of medical illustration at Kaplan Medical and held similar positions at two major East Coast medical centers. The Healthcare Businesswomen’s Association recognized Armstrong as a rising star in 2009.
Giant is the largest full-service independent healthcare communications agency on the West Coast. Giant specializes in positioning and branding, and strategic and creative development for pharmaceutical, biotech, medical device, and diagnostics companies. In 2013, Giant won the Manny Awards Agency of the Year Category II.
By putting the most seasoned professionals on the front lines of each piece of business, Giant consistently exceeds expectations through Giant insights, ideas, and execution. Together with its clients, Giant Creative/Strategy builds Giant brands and delivers Giant results.