NEW YORK--(BUSINESS WIRE)--Magisto, a cloud-based service for creating and sharing professional-quality personal movies, today announced that the video platform will be among the first featured applications in the Google Chrome Web Store, a destination for consumers to use the Chrome Apps.
“Our users are looking for flexibility and seamless cross platform use across native applications, mobile, and the traditional web”
The Magisto Chrome App functions more like traditional software with powerful functionality that works offline. For example, users can quickly process very large videos regardless of whether they are offline or online. The Magisto Chrome App was initially introduced to developers in May and today will be available to all consumers as the Chrome Web Store opens to a broader audience.
“Our users are looking for flexibility and seamless cross platform use across native applications, mobile, and the traditional web,” said Oren Boiman, CEO of Magisto. “We’re the most popular video creation app on Google Play and have integrations with Google+ and Google Drive that offer enhanced functionality. Our new native Chrome application opens up powerful opportunities to further integrate with Google and to add new product functionality around video creation, consumption and community building. We recognize the immense power of a consistent cross platform, cross device user experience and have made it a central part of our product strategy.”
Outside of the Chrome Web store, Magisto functions similarly whether usage occurs online or via the mobile application. Although traditionally people think of consumers moving from web to mobile usage, Magisto has noticed an increased number of consumers accessing the service from their desktops. Currently, 25 percent of viewing and 20 percent of total downloads come from the Magisto website.
Driven by artificial intelligence and simple user experience, Magisto is a cloud-based service for creating and sharing professional quality personal movies. It automatically selects the most compelling moments and, like an expert video editor, weaves them together to convey a story with customized styles and music. Magisto can be used across iOS, Android and the Web, and is the highest-rated video creation app in the Google Play and iOS App Stores. More information is available at http://www.magisto.com/about and http://www.magisto.com/how-it-works. The company is funded by Horizons Ventures and Magma Venture Partners and maintains its headquarters in Tel Aviv, Israel, with offices in New York and California.