PLANO, Texas & CHICAGO--(BUSINESS WIRE)--CROSSMARK, a leading sales and marketing services company, has finalized the acquisition of Marketing Werks, the largest independent consumer-engagement company in the country. The transaction creates an unrivaled solution for “path-to-purchase” marketing. Though terms of the transaction were not disclosed, CROSSMARK’s total annual sales will approach $1 billion as a result of the purchase.
“We already were the number one company for in-store marketing services. Now we are also the number one company for out-of-store and on-the-go marketing services.”
The acquisition signals the agencies’ shared objective to be a client’s total field marketing solutions provider. “This is a great combination that will provide one-stop coverage for brands that want to stand out,” said CROSSMARK CEO Joe Crafton. “We already were the number one company for in-store marketing services. Now we are also the number one company for out-of-store and on-the-go marketing services.
“Digital marketing also is a key part of this acquisition. Consumers are changing their media habits and spending more time online; Marketing Werks knows how to reach those shoppers through enhanced social media campaigns,” Crafton said. “It’s all about offering brands better ways to reach shoppers.”
The acquisition underscores the new rules of engagement that are reshaping the industry. The integration of CROSSMARK and Marketing Werks will better serve sales and marketing teams by providing a competitive edge through integrated, customized consumer experiences that extend beyond store aisles and shelves, according to Jim Rose, President of CROSSMARK Marketing Services.
“Over the last two-and-a-half decades Marketing Werks has become respected as an engagement expert, with the heart, mind and muscle to provide exceptional and meaningful experiences for consumers, shoppers and clients. Through its integration with CROSSMARK, Marketing Werks will enhance its integration and activation at touch points along the path to purchase, connecting with thousands of consumer-branded suppliers and retailers across channels and categories,” Rose explained.
Rose will be responsible for overseeing Marketing Werks. Co-CEOs Scott Moller and Julie Guida will remain on the leadership team, which includes the company’s other senior leaders, Rick Miller, COO; Jay Lenstrom, CMO; and John Stanek, CFO.
Marketing Werks creates persuasive, personal, experiential marketing campaigns for blue-chip clients whose sales of goods and services benefit measurably from active consumer engagements. Its campaigns, from hyper-local to national in scope, target various demographics, including multi-cultural. Marketing Werks serves many industries, including telecommunications, healthcare, consumer packaged goods, consumer electronics, and entertainment. The company now is part of CROSSMARK Marketing Services – the leading marketing services group in North America.
Marketing Werks was founded in 1987 by Moller and Guida, who are siblings. With more than 800 full-time employees, the agency is based in Chicago with offices in Manhattan and Southern California. Marketing Werks will retain its name and three office locations.
For more than 100 years, CROSSMARK has helped the most powerful brands in the world achieve their business objectives. Expertise encompasses the areas of Headquarter Sales, Retail Merchandising, Retailer Solutions, In-Store Events, Experiential Marketing, Shopper Marketing, Consumer Engagement, In-Store Data Collection & Field Intelligence, Retail Analytics, and Retail Technology Solutions. Headquartered in Plano, Texas, CROSSMARK employs more than 36,000 associates worldwide with 47 offices throughout the U.S., Canada, Mexico, Australia and New Zealand.