BOSTON--(BUSINESS WIRE)--In a move to revolutionize and advance social and mobile rich media advertising capabilities across all major social networks, Moontoast provided Toyota and its advertising agency of record, Saatchi & Saatchi LA, with a series of first-to-market social rich media ad units intended to drive quantifiable brand discovery, purchase intent, and user engagement to their newly launched 2014 Corolla and 4Runner campaigns.
“We are breaking new barriers with social rich media, allowing our fans and followers to forge stronger and deeper connections with us, which really paves the way to the creation of brand loyalty, trust and continued interest in new Toyota products through social and mobile platforms.”
For Corolla, Toyota employed the Moontoast platform and achieved results that outperformed industry benchmarks. The campaign utilized first-to-market photo feature voting interactive ads to capture leads and quantify purchase intent. It yielded a 15-percent voting conversion rate from people who clicked on the unit, as well as an 85-percent opt-in rate for email data capture from these voters.
Earlier this year, Toyota and Moontoast produced another first-to-market experience with an Instagram gallery to present the reveal of 4Runner. This innovative rich media ad combined compelling mobile Facebook News Feed experiences together with an Instagram gallery to collect user-generated photos for social sharing within the unit. This execution drove nearly 500,000 images viewed, which exceeded all benchmark expectations.
Moontoast’s work with Toyota and the launch of the automaker’s social rich media ads comes on the heels of Facebook’s new announcement around Social Rich Media, in which Moontoast was named as a leading partner and innovator. With more than 1.15B users, $1.60B in advertising revenues in Q2, and 41-percent of those revenues attributed to mobile ads, social advertisers everywhere are looking for proven and effective ways to reach, engage and capture fans on Facebook, and other leading social networks, across all device types, including desktop and mobile.
“As social and mobile continue to converge, leading marketers understand that they need to offer new rich experiences to their consumers on-the-go that work seamlessly across all devices,” said Marcus Whitney, co-founder and CTO of Moontoast. “We are excited to be among the first providers of immersive, native ad formats that engage the consumer on desktop and across mobile devices — in fact, 60% of user engagement with our unique ad units now occurs via mobile, and we expect that number to grow this year. We look forward to working with more agencies and brands like Toyota, to help them maximize mobile and social advertising ROI in 2013 and beyond.”
“Toyota, in collaboration with Moontoast, continues to be a leading example for how global brands can innovate in the social media space,” said Florence Drakton, Social Media Marketing Manager for Toyota. “We are breaking new barriers with social rich media, allowing our fans and followers to forge stronger and deeper connections with us, which really paves the way to the creation of brand loyalty, trust and continued interest in new Toyota products through social and mobile platforms.”
Moontoast is the leading provider of social rich media advertising technology and services to brand advertisers and agencies. Moontoast’s Social Rich Media Ad platform enables the creation and distribution of mobile-responsive rich media ad units through all social channels including Facebook, Twitter and Tumblr. The interactive ad units provide branded video, audio, and data capture across multiple device and OS types, and delivers actionable analytics. Moontoast is a proven innovator chosen by Facebook for an Innovation Award among their Preferred Marketing Developer program. The company has worked with leading brands, including Toyota, P&G, Nike, Lexus, Samsung, Microsoft, Hyundai, AMD and Nissan. Moontoast is headquartered in Boston, with offices in New York City, San Francisco and Nashville. For more information, visit: http://www.moontoast.com/.
Toyota, the world’s top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants and directly employ nearly 40,000 people. Our 1,800 North American dealerships sold more than 2.3 million cars and trucks in 2012 – and about 80% of all Toyotas sold over the past 20 years are still on the road today. (NYSE:TM) For more information about Toyota, visit www.toyotanewsroom.com.
Toyota Motor Sales, U.S.A., Inc. (TMS), the sales, marketing, distribution and customer service arm of Toyota, Lexus and Scion, is based in Torrance, CA.