NEW YORK--(BUSINESS WIRE)--Allison+Partners and PRWeek unveiled the findings of the third annual C-Factors Survey, which polled more than 200 senior executives across industries to ascertain whether a positive workplace culture can increase innovation, collaboration and the bottom line.
“This coupled with the success of some of the big technology companies like Facebook and Google that are known for their innovative and positive work environments, further demonstrates that strong workplace culture can often be the greatest indicator of future financial success.”
Other top findings include:
- 96 percent reported their organization put effort into establishing their workplace culture, with 84 percent saying they put in “very much” effort;
- 92 percent think the CEO should have a significant amount of responsibility for workplace culture, with 94 percent reporting their organization’s leadership is making an effort toward establishing and reinforcing the culture; and
- 99 percent reported that leadership’s behavior has an impact in driving workplace culture.
Those surveyed also revealed that workplace culture has an impact on their employees’ ability to make decisions (94 percent) and develop new ideas (97 percent); both of which are critical elements to driving innovation within an organization.
“A strong and positive workplace culture is really about encouraging people to voice their ideas, have the freedom to bring them to life and receive ongoing support from the management team to help them grow,” said Scott Allison, chairman and CEO of Allison+Partners. “Our goal from the beginning was to create a place where talented people could do their best work in an environment where they can experiment and take risks that increase employee engagement, thrill our clients and as a result grow the business.”
More than half of those surveyed (56 percent) said there had been an increased emphasis on workplace culture within their organization over the past two years and many (52 percent) thought there would be an even heavier focus on it moving forward.
“The workplace culture of any organization is such an important factor to success on many levels, but it’s also an extremely ethereal element that is hard to pinpoint or quantify,” explained Gideon Fidelzeid, managing editor of PRWeek. “Our survey with Allison+Partners not only underscores the impact this particular ‘C’ – culture – has on the broad PR industry, it brings concrete numbers and examples to the forefront across all industries. Everyone from the CEO to the most junior-level employee – has a key role to play in workplace culture. This survey highlights that and offers insight everyone can implement at their own organizations.”
According to Lisa Rosenberg, chief creative officer at Allison+Partners, who worked closely with PRWeek to develop the survey questions, executives are paying more attention to cultivating workplace culture because they realize the impact it has on company performance.
“The increase in focus on organizational culture at the C-Suite is a direct by-product of the recession when many CEOs were faced with making cost-cutting decisions and ordering layoffs – revealing just how important a strong culture is to successfully weathering a time of crisis,” Rosenberg said. “This coupled with the success of some of the big technology companies like Facebook and Google that are known for their innovative and positive work environments, further demonstrates that strong workplace culture can often be the greatest indicator of future financial success.”
The C-Factors survey was developed by Allison+Partners to examine how the relationship between the “three C’s” – creativity, collaboration and culture, spurs innovation within organizations and drives business results. This research advances the agency’s knowledge of how these three elements work together and is also used as the foundation from which effective client strategies are developed.
For more on the C-Factors Survey, visit www.allisonpr.com.
Allison+Partners, an MDC Partners company, is a global communications firm driven by a collaborative approach to innovation and creativity. Expertise includes consumer marketing, corporate communications, technology and digital media, social impact, public affairs and health and wellness. With offices in San Francisco, New York, London, Beijing, Silicon Valley, Los Angeles, Washington, D.C., Atlanta, Chicago, Phoenix, San Diego, Seattle and Dallas, the company has a 50-state grassroots network and deep affiliations with best-in-class firms worldwide through MDC Partners (NASDAQ:MDCA, Toronto Stock Exchange:MDZ.A), a progressive marketing and communications network, championing the most innovative entrepreneurial talent. Visit us at: www.allisonpr.com.