PITTSBURGH--(BUSINESS WIRE)--This week Dynamics introduced another breakthrough in credit card design with the Industry’s first fully branded magnetic stripe. Introduced on the newly issued Longaberger® ePlate® Visa® card, the previously plain dark mag stripe has now become a part of the overall card design. On the back of the card, Longaberger® card holders are now reminded of that company’s “Made in America” commitment by a magnetic stripe design that features the company’s signature weave of an American flag.
“Dynamics Inc. has quietly reinvented the credit card”
“We created the technology for the branded magnetic stripe to provide our partners with an additional branding reinforcement that no other card offers, as well as an extra layer of wear and tear protection on the card,” said Jeff Mullen, CEO of Dynamics Inc. ePlate® cards, were previously unbranded, and with the Longaberger® version of the card, they now offer two branded designs on the front of the card featuring the Longaberger® basket branding, or their signature “weave” design across the front of the card. On the back of the card, where users have become accustomed to a plain dark magnetic stripe, they will now find the Longaberger® signature “weave” design featuring the American flag, which reinforced Longaberger’s commitment to American-made products.
While providing an additional branded message to users, the new branded magnetic stripe also provides an added layer of scratch and wear and tear resistance. On August 8, 2013, FOX News reported that “Dynamics Inc. has quietly reinvented the credit card” in reference to the new Longaberger® branded “Made in America” cards.
The Dynamics ePlate® Visa® card offers users over 50 rewards that they can choose from, before every swipe, by pushing one of two buttons on the front of the card. Users assign rewards to the two buttons on the card using their phone, tablet or PC, and then push the button for the reward they want. When the button is pushed, that button on the card lights up to indicate which reward was selected and activates the industry’s only rewritable magnetic stripe.
The new Longaberger® ePlate® Visa® card offers users the ability to earn an exclusive, signed Longaberger® basket available only to Dynamics ePlate® cardholders, valued at $300 - a six percent reward - or to earn a $15 gift certificate good for any Longaberger® merchandise after spending $500 with the Longaberger® reward selected.
The Dynamics ePlate® Visa® card and Longaberger® ePlate® Visa® card are issued by UMB Bank, n.a. and operates on the Visa® network.
Customers can apply for a card by visiting www.dynamicsinc.com/longaberger.
ABOUT THE LONGABERGER COMPANY:
The Longaberger Company has for 40 years been offering hand-crafted baskets, as well as pottery and other home décor items. Five generations of the Longaberger family have been making baskets in Central Ohio. Longaberger is part of CVSL, Inc. CVSL is an innovative public company pursuing a strategy of growth in the direct selling, or micro-enterprise, sector. Each company maintains its own separate brand identity, leadership and product line, while achieving efficiencies through sharing of back office resources and best practices.
Cautionary Note Regarding Forward-Looking Statements:
This press release contains forward-looking statements that involve risks and uncertainties. All statements other than statements of historical fact contained in this press release are forward-looking statements. We have attempted to identify forward-looking statements by terminology including "anticipate," "believe," "can," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," or "will" or the negative of these terms or other comparable terminology. Although we do not make forward-looking statements unless we believe we have a reasonable basis for doing so, we cannot guarantee their accuracy. These statements are only expectations and involve known and unknown risks, uncertainties, and other factors, including the risks outlined under "Risk Factors" in our Annual Report on Form 10-K for our fiscal year ended December 31, 2012 and those discussed in other documents we file with the Securities and Exchange Commission, which may cause our actual results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements to differ materially from expectations. Except as required by law, we undertake no obligation to update or revise publicly any of the forward-looking statements after the date of this press release to conform our statements to actual results or changed expectations.
ABOUT DYNAMICS INC:
Dynamics Inc., founded in 2007 by Jeff Mullen, designs and manufactures intelligent battery-powered payment devices and advanced payment platforms. The company won the $1M People's Choice Award at DEMO Fall 2010, four Finovate Best of Show awards, and Best in Show for Personal Electronics at the 2011 International CES show. Dynamics investors include Adams Capital Management and Bain Capital Ventures. For more information, visit www.dynamicsinc.com.