SAN LUIS OBISPO, Calif.--(BUSINESS WIRE)--Greg and Ilsa Toepfer turned a home remedy for the stomach flu into a thriving beverage manufacturing business. Despite the challenges of starting a business amid a sour economy in 2007 & a near catastrophic collapse of their business 2 years ago, the Toepfers' perseverance is paying off as national retailers such as Target are now carrying the drinks.
“B.R.A.T® is a winner, and is now what I recommend to parents with children suffering from a variety of ailments. It could easily be helping sick children worldwide.”
Inspired by the age-old B.R.A.T. Diet (bananas, rice, applesauce and toast), the Toepfers put a new spin on the old home remedy for the flu, vomiting and diarrhea by combining an organic brown rice base, bananas and apples into a delicious and soothing new drink called the B.R.A.T. "feel better drinks." The drinks are packed with electrolytes, zinc, calcium, vitamins and nutrients.
The B.R.A.T.® feel better drinks are currently available at grocery and national food stores, including select Target stores, Stop & Shop, GIANT, H-E-B, Schnucks and Amazon.com.
The B.R.A.T.® drinks come in 3 tasty flavors – Original, Chocolate-Honey, Vanilla, & are now being recommended by Pediatricians across the U.S.
"In my 20 years as a pediatrician, this is one of the best products I have seen,” says San Luis Obispo based pediatrician Dr. Rene’ Bravo. “B.R.A.T® is a winner, and is now what I recommend to parents with children suffering from a variety of ailments. It could easily be helping sick children worldwide."
The brainchild of Greg and Ilsa Toepfer, the B.R.A.T. Diet LLC was founded in 2007 when the Toepfers’ children were sick with an intense stomach flu. With their kids unable to keep anything down and unwilling to drink any of the hydration drinks they could find on the market, the Toepfers decided to make their own “milk-like” drink using some of the B.R.A.T. diet® foods. Their children loved the drink and were quickly rehydrated on the road to recovery, and B.R.A.T Diet LLC was born.
During the development process of the B.R.A.T.® feel better drinks, Ilsa discovered she had celiac disease, and the Toepfers’ oldest child began exhibiting signs of Autism and food intolerances. Thus, the Toepfers decided to keep the B.R.A.T.® feel better drinks free from the top eight most common allergens including gluten, dairy, soy and corn. The B.R.A.T.® feel better drinks are pediatrician and doctor recommended, all-natural and certified USDA organic. The company website is www.bratdietdrink.com.