ATLANTA--(BUSINESS WIRE)--Cardlytics, the global leader in Card-Linked Marketing, announced today that it has launched its successful advertising platform in Europe. The company’s first banking partner is one of the U.K. and Europe’s largest retail banks, Lloyds Banking Group.
“It's going to help our customers save on purchases they make, every day.”
Lloyds Banking Group operates in the U.K. under several retail banking brands, including Halifax, Lloyds TSB, and Bank of Scotland. Lloyds has over 30 million customers, and is the U.K.’s leading provider of checking and savings accounts, personal loans, credit cards and mortgages.
“We are excited to provide a great new benefit to our customers via this program,” said Ashley Machin, Managing Director for Digital at Lloyds Banking Group. “It's going to help our customers save on purchases they make, every day.”
“The U.K. launch represents a dedicated effort and investment by Cardlytics,” said Lynne Laube, Cardlytics’ President, COO and co-founder. “We are the first to have a large scale, meaningful implementation of Card-Linked Marketing outside the U.S. This launch is the first step to significant international growth for the company.”
The U.K. market represents a new opportunity in Card-Linked Marketing, which allows advertisers to create purchase-targeted marketing, reaching consumers via their online and mobile banking applications. Online banking customers represent an important and engaged consumer channel: 50% of all U.K. adults report that they access their bank accounts over the internet, and 76% of those aged 25-34 report using the internet for online banking.1
“Cardlytics has been a great success in the U.S., and will be in the U.K. as well," said Charlie Humphreys, Cardlytics’ U.K. Managing Director. "The U.K. is one of the most advanced retail banking and retail markets, so launching our platform here makes absolute sense. We look forward to working with banks, retailers and consumers to extend the benefits of Card-Linked Marketing to all."
“Card-Linked Marketing stands out as a strong option for financial institutions that seek to defray loyalty delivery costs and improve their operating metrics. Successful programs in the U.S. indicate potential for curtailing expenses, improving retention and increasing transaction volume which would certainly apply to developing and mature card markets,” said Brian Riley, Senior Research Director at CEB TowerGroup.
Cardlytics is a technology & advertising company, leveraging consumer purchase data to create targeted advertising platforms. Through partnerships with nearly 400 financial institutions, including Bank of America, PNC Bank and Regions Bank, the company has insight into consumer purchase behavior for ~70% of U.S. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to buyers through the online banking and mobile banking channels. Cardlytics is the pioneer and global leader in rapidly growing industry of Card-Linked Marketing, with operations in the U.S. and in the U.K.
Cardlytics is headquartered in Atlanta, with offices in London and San Francisco. The company has funding from leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.
1 Office for National Statistics “Statistical bulletin: Internet Access - Households and Individuals, 2013”