TORRANCE, Calif.--(BUSINESS WIRE)--Smack Sportswear (OTCBB: SMAK), the leading brand of custom designed athletic apparel (primarily focused on volleyball), today announced its Kickstarter campaign to support the launch of a new line of performance apparel infused with AQUA-METALS™ technology from Phiten, the innovator and original maker of the titanium necklace and precious metal-infused sports accessories. The Kickstarter campaign starts August 27, 2013 and will be dedicated to funding production, marketing and promotion of the new line. The campaign will run for 30 days with a funding goal of $20,000 USD.
“I believe the Phiten technology offers the next step in the evolution of technical fabrics, similar to what wicking fabrics did in the 90’s”
The new line combines Smack’s trendy, “So Cal” lifestyle image with Phiten’s technology and the company’s philosophy of health, energy and well-being. At its core, the “Phitenized” garments will feature Phiten’s AQUA-METALS technology - metals broken down into microscopic particles dispersed in water. The purpose is to help athletes excel during activity and to support a healthy and active lifestyle.
This will be the first time Phiten technology has been incorporated into athletic apparel (in the U.S.). Smack holds an exclusive license for Phiten infused volleyball apparel and a non-exclusive license for other sports. After the initial launch, Smack plans to expand “Phitenized” apparel offerings to other sports including baseball, softball and soccer, and hopes to launch the line through additional distributors.
Made with high-end fabrics in a variety of patterns and colors, the new “Phitenized” line will range in price from $39.99 - $89.99 USD featuring the following pieces for men and women:
- Beach Activewear: Boardshorts and bikinis.
- Team Uniform Apparel: Custom sublimated and stock jerseys, shorts.
- Performance Apparel: Fitted tops and bottoms, leggings, pants, jackets and shorts.
“I believe the Phiten technology offers the next step in the evolution of technical fabrics, similar to what wicking fabrics did in the 90’s,” stated Bill Sigler, CEO and President of Smack Sportswear. With Phiten as a partner, we have a chance to introduce the most innovative technology ever incorporated into fabric, and we are calling on the support of all of our friends and family, our partners, and sports enthusiasts all over the world to help make this happen!”
Visit http://bit.ly/SmackKickstarter to view Smack’s Kickstarter Campaign and get “Phitenized” Apparel before it’s available in stores.
About Smack Sportswear
Smack Sportswear is the leading brand of custom designed team and beach active apparel, with its primary focus on volleyball. Smack manufactures its Southern California inspired apparel in Torrance, CA, only five miles from the home of beach volleyball. This allows Smack to offer its customers world-class responsiveness, supply chain excellence, and un-compromised quality. Some of the top pros not only design, but also test the product before it’s distributed. With many competitive advantages, Smack is poised to be a leader in the athletic apparel market. Smack Sportswear is a public company traded on the Nasdaq OTC Bulletin Board under the symbol SMAK. For more information, visit www.smacksportswear.com, Facebook.com/SmackSportswear, and Twitter: @SmackSportswear.
Phiten is a leading designer and manufacturer of sports lifestyle accessories and produces necklaces, bracelets, supports and apparel developed for active, health-conscious living. Phiten’s technology centers around AQUA-METALS™, which are incorporated into every product. Phiten is worn by elite athletes all over the world but is truly for anyone inspired to live a healthy lifestyle. Phiten is a license partner and produces official merchandise for the MLB and NHL. Headquartered in Torrance, Calif., Phiten corporate stores are located in Torrance and Honolulu and products are available at sporting goods retailers and professional sports stadium shops across the nation. For more information, please visit www.PhitenUSA.com, Facebook.com/Phiten or @Phiten.
** Included in this release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. The company's actual results could differ materially from those anticipated in the forward-looking statements.