SAN FRANCISCO--(BUSINESS WIRE)--WideOrbit Inc., the leading provider of advertising management software for media companies, is pleased to announce that Gray Television, Inc. (“Gray”), a leading broadcast television company and the largest independent owner of CBS affiliates in the United States, has selected WideOrbit to replace its legacy traffic vendor for 86 of its channels that span 30 U.S. television markets. Gray has selected WO Traffic with Internet Orders and WO Media Sales, which will be provided through WO Cloud, WideOrbit’s complete hosting service.
“We selected WideOrbit because they offer a tightly integrated solution that will strengthen our overall processes and provide us with tremendous visibility and reporting across our business”
Gray is a television broadcast company headquartered in Atlanta, Georgia, which owns and operates television stations broadcasting 46 channels affiliated with one of the “Big 4 Networks” (ABC, CBS, FOX, NBC) and 42 additional channels in 30 television markets. With multiple stations that include digital properties operating across multiple markets, and a growing need to improve processes, visibility and reporting across the company, Gray chose to replace its legacy traffic vendor with WideOrbit. Gray selected an integrated suite of WideOrbit products that will deliver a centralized traffic system, facilitate digital advertising orders and help improve workflow and efficiencies across key areas of the organization.
- WO Traffic with the Internet Orders module provides integration to Google DoubleClick for Publishers (DFP) and allows spot and digital advertising to be managed together on a single order—from order entry through to invoicing.
- WO Media Sales is a comprehensive solution for managing sales operations across account management, avails and planning, order EC, multimedia selling, research and analysis.
- WO Cloud is a hosting service that delivers WideOrbit products to clients over the Internet in a secure and highly reliable environment, and includes all necessary hardware, software, integration, maintenance, upgrades and technical support.
“We selected WideOrbit because they offer a tightly integrated solution that will strengthen our overall processes and provide us with tremendous visibility and reporting across our business,” said Nick Waller, Senior Vice President of Gray. “By centralizing on WO Traffic with Internet Orders, we’ll be able to easily manage and maximize our advertising inventory across all of our properties, including our digital stations and websites. WO Media Sales will help streamline workflow for our AEs and provide us with better insight and control across the entire sales process. By hosting the entire solution on WO Cloud, we can refocus our resources on other critical areas of the organization.”
“This year, nearly 200 television stations have converted from legacy traffic systems to WO Traffic,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “We’re honored that Gray has selected WideOrbit. Our integrated traffic, internet and sales solutions are built for large and diverse broadcast companies like Gray Television and we look forward to supporting their future growth and continued success.”
WideOrbit (www.wideorbit.com) is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,500 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software with another 3,200+ stations on WideOrbit Radio Automation platforms. WideOrbit software manages more than $20 billion in advertising revenue annually. Clients include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Birmingham, AL; Agawam, MA; and Melbourne, Australia.