BOSTON--(BUSINESS WIRE)--Fenway Sports Management (FSM) today announced that Citi will be the title sponsor of Citi Frozen Fenway 2014, a two week series of outdoor hockey and ice skating events, including two Division I men’s college hockey doubleheaders, and two free public skating days for City of Boston residents. As part of Citi’s sponsorship, Citi cardmembers can access a ticket presale for Citi Frozen Fenway 2014, and enjoy unique experiences for families and hockey fans ranging from youth clinics to exclusive skate times for Citi cardmembers.
“We are excited that Citi and our customers will be joining these new traditions, from complimentary skates for the entire family and youth clinics to cheering on Hockey East teams.”
“We’re always looking for new ways to give our customers special access in sports, and Frozen Fenway is creating new history at this iconic venue,” said Jennifer Breithaupt, SVP of Entertainment Marketing at Citi. “We are excited that Citi and our customers will be joining these new traditions, from complimentary skates for the entire family and youth clinics to cheering on Hockey East teams.”
“We are pleased to have Citi as our title sponsor for the 2014 Frozen Fenway games and events,” said FSM President Sam Kennedy. “Hockey is becoming a winter staple at Fenway Park and we look forward to sharing this new tradition with Citi as we welcome members of the New England community to the ballpark this winter.”
Citi cardmembers and Red Sox season ticket holders will have a special pre-sale opportunity to purchase tickets to Citi Frozen Fenway 2014 beginning Tuesday, August 27 at noon eastern. Citi customers can access the presale using a Citi credit or Citibank debit card on www.citiprivatepass.com. Later this year, Citi will be announcing additional experiences at Frozen Fenway on game days as well as a youth hockey clinic for children of Citi cardmembers.
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
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About Fenway Sports Management (FSM)
Fenway Sports Management specializes in sponsorship sales and brand management consulting, and serves as the global sports sponsorship sales arm of Fenway Sports Group. FSM creates successful integrated sponsorship programs for some of the world’s most prestigious brands including: the Boston Red Sox, Boston College Athletics, Liverpool Football Club, NBA MVP LeBron James, Major League Baseball Advanced Media, New England Sports Network (NESN), PGA TOUR Playoff event the Deutsche Bank Championship and Roush Fenway Racing. FSM’s consulting clients include Athletes’ Performance, Dunkin’ Donuts, Gulf Oil & JetBlue. For more information, visit www.FenwaySportsManagement.com.