LONDON--(BUSINESS WIRE)--Rightster (www.rightster.com), the leading online video distribution & monetization platform today announced the appointment of former BBC, EMI and EMAP executive, Simon Walker, in the newly created role of Chief Commercial Officer, with global responsibility for content and partnerships across all of Rightster’s content verticals – news, sport, fashion, music, and entertainment. Simon will also head up Rightster Studios, the original programming division working with talent, brands and agencies on ‘next generation’ online video productions.
Simon is an accomplished media innovator with twenty years’ experience in the digital and creative industries. As leader of the global strategy & business development functions at the BBC, EMI Music and EMAP plc, Simon has been at the heart of the media and entertainment business’s transformation to digital, from writing the BBC’s first ever video-on-demand strategy in 1997, to helping develop YouView, the latest incarnation of that thinking in 2012.
After a successful corporate career, culminating in the sale of Emap in 2008, Simon ‘went plural’ to pursue his interest in digital innovation with a select portfolio of clients and investments from across the creative industries. As well as providing strategy and innovation advice to some of the world’s leading media groups, Simon’s vehicle, Maidthorn Partners, actively invests in and incubates high potential and disruptive digital media businesses.
Simon’s recent successes include both launching Maidthorn-originated ventures like www.lovehomeswap.com, www.thespace.org, and www.insportive.com, and supporting fellow entrepreneurs on their own ventures like www.channelflip.com, www.zeebox.com and www.rightster.com.
Having worked closely with Rightster founder and CEO, Charlie Muirhead from the very beginning, and in an interim CCO role since April 2013, Simon now joins Rightster formally at a critical time in its growth trajectory. Over the last year, Rightster has grown rapidly to meet client demand, and now has a global staff of over 200 in twelve offices across ten countries.
Charlie Muirhead, commented: ‘We’re delighted to have attracted a media executive as highly networked and experienced as Simon. His insight, industry relationships and creativity are already making a big difference to our business’.
Simon Walker commented: ‘Rightster’s vision, team and technology make this the perfect home. I’m thrilled to be partnering with Charlie and look forward to delivering a world-beating British digital success story together.’
NOTES FOR EDITORS
As part of the deal, Rightster is also integrating Insportive, the video-driven social network for sports, founded and developed by Simon. Insportive has exclusive rights agreements with BBC Sport and many of the UK’s major sports federations. After a successful beta trial featuring a ‘director’s cut’ of London 2012, Insportive (www.insportive.com). is relaunching this month on the Rightster platform with live streaming of European Hockey internationals.
Rightster is the global b2b video network for distribution, content-sourcing, audience engagement and monetization. Offering software and services that make it simple for sports, fashion, news, entertainment and viral rights holders to maximize their video whether licenced, ad-funded, subscription, pay per view, e-commerce or paid placement. Rightster provides an “upload once – commercialize everywhere” solution that extends the reach of live and on-demand video content to web, mobile and connected audiences via a client’s own site, social channels, portals, platforms, newspapers, magazines and blogs. Over 3,000 syndication partners are already pre-connected, and Rightster’s Multi Channel Network (MCN) on YouTube consists of 450 channels, regularly featuring in the ComScore top ten partner rankings. Founded by Charlie Muirhead in May 2011, Rightster has since grown to over 190 employees across 11 offices in 10 countries.