LAKE FOREST, Ill.--(BUSINESS WIRE)--Forward Market Media (FMM), in partnership with the Discover Orange Bowl has launched its forward market reservation system allowing fans the right to reserve specially-priced seats and game day perks at [orangebowl.teamtix.com]. Through Forward Market Media’s proprietary software platform, fans can guarantee that if their favorite team takes the field at the annual college football showdown, they will have access to discounted tickets and an amazing game-day experience.
“We are honored to be working with the Discover Orange Bowl this year and look forward to continued partnerships that provide value to fans.”
As football fans across the nation gear up for fall, this unique reservation system provides an engaging way to experience the 2013 season by delivering a market that ebbs and flows with each weekend’s results. At the end of the season, it delivers substantial rewards to those fans whose teams qualify. The 2014 Discover Orange Bowl will take place at Sun Life Stadium in South Florida on January 3, 2014.
This year, the Orange Bowl Committee has expanded its offering by including seats in the Lower Sideline, Club Sideline, Club End Zone and Upper Level End Zone. All tickets include access to the pre-game tailgate in the Bud Light Orange Bowl Game Day Fan Zone. Fans can also reserve the right to buy “Upper Level Four Packs” which include a ticket to the game, a fan zone pass, an Orange parking spot and a commemorative program.
Here’s how it works: Football fans from across the nation can go to the official Discover Orange Bowl site (http://orangebowl.teamtix.com) to purchase a “TeamTix” reservation tied to their team for as little as $10. If his or her team qualifies for the Bowl, that fan purchases the package at face-value. If the fan’s team does not qualify for the Bowl, the reservation expires and the reservation fee is forfeited. Fans can also resell or trade their ticket reservation in the TeamTix market, where reservation prices rise and fall based on each team’s on-field performance and demand for tickets. In addition, special team-specific Twitter hashtags will enable fans to closely follow their team’s forward marketplace to buy, sell and trade in real time.
“We are committed to delivering an unparalleled fan experience, both at the game and in the months leading up to it, and this reservation system is a key part of delivering on that commitment,” states Michael Saks, Chief Operating Officer at the Orange Bowl. “The forward market helps ensure the stadium is filled with the football fans who care the most about the game while enhancing the way we engage our patrons throughout the season.”
“Today’s college football fan wants to be part of a community that is as passionate about their team as they are and the forward market facilitates that kind of community,” notes Tim Browne, President of Forward Market Media. “We are honored to be working with the Discover Orange Bowl this year and look forward to continued partnerships that provide value to fans.”
The Forward Market reservation platform is tested and proven – several organizations, including The Big Ten Network, are licensees. The 2014 VIZIO BCS National Championship’s Forward Market is already active and fans are trading and buying tickets for the January 6, 2014 matchup at bcschampionship.teamtix.com.
About the Orange Bowl
The Orange Bowl is a non-profit sports organization that promotes and serves the South Florida community. The Orange Bowl Festival features a year-round schedule of events culminating with the Discover Orange Bowl on Jan. 3, 2014. Other OBC core events include the MetroPCS Orange Bowl Basketball Classic, Orange Bowl Youth Football Alliance presented by Sports Authority, Orange Bowl Sailing Regatta Series and Orange Bowl Paddle Championships. For more information on the Orange Bowl Festival and its events, including promotional and volunteer opportunities through the Ambassador Program, log on to www.OrangeBowl.org.
About Forward Market Media
Forward Market Media (FMM), is revolutionizing the way that people enjoy sports and entertainment by enabling advanced reservations to live event tickets, travel and hospitality. The Forward Market platform delivers entirely new, compelling, engaging, and entertaining ways for the world’s most respected brands to reach and interact with their most ardent supporters. More information on the Forward Market platform is available at www.go-forward.com.