REDWOOD CITY, Calif.--(BUSINESS WIRE)--StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprise marketers, today announced the publication of its latest Success Guide, "The New Gmail Inbox Tabs." This free resource provides email marketers with a valuable framework for understanding how Gmail's new tabbed inbox is affecting email marketing program performance and how to respond appropriately to maximize customer engagement.
The rollout of Gmail's new tabbed inbox has sparked a panic among many email marketers, and the concern is not surprising. With Gmail accounting for 20 percent or more of a typical email marketer's subscriber list, any changes that affect overall email marketing engagement can have a profound impact on revenue generation. While it's still too early to make a definitive judgment on how this change will affect email marketing over the long-term, there are a number of strategies that marketers can implement now to help ensure that their subscribers stay engaged with their messages.
Download StrongView's latest Success Guide and learn six email marketing strategies for effectively responding to the rollout of Gmail's new tabbed inbox.
Report Title: "The New Gmail Inbox Tabs"
Free Download: www.strongview.com/gmailtabs
Key Things You Will Learn:
- An overview of Gmail’s new tabbed inbox and what it means for email marketers
- Valuable metrics for measuring its potential impact
- Six strategies for adapting to the new tabbed inbox
- Real-life first-responder strategies
Visit StrongView's website to learn more about its cross-channel marketing solutions.
StrongView is the cross-channel marketing software provider that gives enterprise marketers a stronger view of how to acquire and engage customers across email, mobile, social, display and web. Combining the strongest technology and proven marketing know-how, StrongView provides enterprise marketers unparalleled insight into how to deepen customer relationships and maximize results. The platform is offered as both SaaS and on-premise, allowing companies to deploy StrongView’s technologies in the manner that best fits their needs.
Based in Redwood City, CA and backed by leading venture capital investors, StrongView has been helping global brands in retail, travel, finance, entertainment and online services overcome the limitations of other marketing platform providers for more than a decade.