SCOTTSDALE, Ariz.--(BUSINESS WIRE)--The Rich Dad Company, founded by personal finance expert Robert Kiyosaki, today announced Rich Dad Interactive, a digital-focused brand that will provide the always-online generation with new ways to learn financial literacy. Most well-known for Rich Dad Poor Dad, the top-selling personal finance book of all time, Rich Dad will bring the time-tested lessons that have helped millions find financial freedom to new audiences via apps, games and interactive learning tools. Rich Dad Interactive’s first product, Clutch, a new take on the e-book format with a focus on visual and interactive elements, is planned for release on the Apple App Store in September 2013.
“Studies show that as many as 80% of all online Americans aged 18 to 34 now have smartphones. Online-enabled devices have provided a great platform through which we can reach large audiences and distribute Rich Dad’s lessons in highly effective, interactive forms that are proven to increase retention.”
To learn more about Rich Dad Interactive and view the “Open Your Eyes” trailer, please visit: www.richdad.com/interactive.
“Millions of Americans and people around the world, especially young people who face intense financial challenges today, haven’t been taught how to take control of their financial future,” said Robert Kiyosaki. “Through Rich Dad Interactive, we’ll provide powerful, fun, new ways to gain financial literacy.”
“We’ve successfully spread the Rich Dad message through books and lectures around the world,” said Shane Caniglia, entrepreneur, President of Rich Dad and head of Rich Dad Interactive. “Studies show that as many as 80% of all online Americans aged 18 to 34 now have smartphones. Online-enabled devices have provided a great platform through which we can reach large audiences and distribute Rich Dad’s lessons in highly effective, interactive forms that are proven to increase retention.”
Rich Dad Interactive’s first product is Clutch, an app-based innovation on e-books that teaches in a highly interactive, visual format, complete with infographics, videos, quizzes, social connectivity, and gamified elements like achievements. Clutch has been developed in partnership with YETi CGI, a leading mobile development studio that has helped create some of social gaming’s most popular experiences. The app will be available on the App Store in September 2013. Following Clutch’s release will be a series of social/mobile games that challenge players to win by learning how to apply Rich Dad’s teachings to various scenarios, competing against the computer or friends to escape the rat race and live better.
For more information, please visit www.richdad.com/interactive.
About Rich Dad Interactive
Rich Dad Interactive, founded in 2013, is The Rich Dad Company’s digital brand developing games and interactive experiences designed to provide financial education to people of all ages and help them take control of their financial future. Led by Rich Dad President, Shane Caniglia, Rich Dad Interactive promotes the Rich Dad philosophy of knowledge and personal responsibility through interactive, visual experiences created in partnership with leading developers.
About The Rich Dad Company
The Rich Dad Company was founded in 1997 and is based on Robert Kiyosaki's international best-seller and #1 personal finance book of all time, Rich Dad Poor Dad. Today, Robert, Kim Kiyosaki, author of Rich Woman and It’s Rising Time!, and their team of advisors transform lives through financial education. Using innovative technology, The Rich Dad Company offers a new way to think about money. Content is delivered via mobile apps, live stream global events, social media, books, seminars, videos, the CASHFLOW® board and Web game, free online content, and much more.