KANSAS CITY, Mo.--(BUSINESS WIRE)--AMC Theatres® is revolutionizing AMC La Jolla 12 in La Jolla, Calif., and with the unparalleled new guest amenities, there’s now no better way to experience the best new movies in the San Diego area.
“We know La Jolla moviegoers have a number of choices in the area in terms of experience and amenities, but we also know the upgrades we’ve put in place at AMC La Jolla 12 make it the best place to watch a movie in San Diego.”
“The best possible guest experience is at the heart of everything we do. Whether that’s through numerous concession options, a full bar, incredibly comfortable chairs or an amazing movie presentation, we want our guests to be excited about coming out to the movies again and again,” said Mark McDonald, executive vice president of development at AMC. “We know La Jolla moviegoers have a number of choices in the area in terms of experience and amenities, but we also know the upgrades we’ve put in place at AMC La Jolla 12 make it the best place to watch a movie in San Diego.”
Every seat in the theatre is now a new plush recliner, which allows guests to lay back and put their feet up at the push of a button. To ensure maximum comfort, AMC has removed significant seating capacity in every auditorium, allowing guests ample space to recline or stretch their legs, and providing larger armrests for everyone. Additionally, risers have been added to give auditoriums the popular stadium-style feel, and to help ensure every seat has the best possible view of the screen.
At the MacGuffins® Bar, adults 21 and older can enjoy a beer, glass of wine or cocktail. Named after a movie term coined by famed filmmaker Alfred Hitchcock, MacGuffins is AMC’s take on a neighborhood bar where guests can hang out before or after the show. Guests can also take their drink into designated auditoriums to enjoy as they watch their movie.
The renovated concession area now offers hot foods, such as chicken tenders, mozzarella sticks, jalapeno poppers and pizza, and a variety of better-for-you options, and the design makes the shopping experience more convenient. In addition, moviegoers can choose from more than 120 drink options at new Coca-Cola Freestyle machines.
To accommodate our guests who are looking for a more mature movie-going environment, select auditoriums at AMC La Jolla 12 are designated as 21 and older. The theatre also has several auditoriums and showtimes for families and those who are younger than 21.
In a few weeks, the AMC La Jolla 12 will institute a reserved seating policy, which will help guests conveniently secure seats early as demand continues to rise.
For more information about the changes at AMC La Jolla 12, or to purchase tickets, please visit www.amctheatres.com/lajolla.
About AMC Theatres
AMC Theatres® delivers distinctive and affordable movie-going experiences at 342 theatres and 4,941 screens throughout the United States. AMC operates 25 of the 50 highest grossing theatres in the United States, including four of the top five. AMC has propelled industry innovation and continues today by delivering premium sight and sound, enhanced food and beverage and diverse content to an engaged audience in state-of-the-art buildings.