SAN MATEO, Calif.--(BUSINESS WIRE)--Aggregate Knowledge (AK), a media intelligence company that brings an exact science to the art of media buying, today announced that it was named a “Leader” in ”The Forrester WaveTM: Data Management Platforms Q3 2013” Report. According to the report, written by Forrester Principal Analyst Joanna O’Connell, AK is “highly valued for its strong analytics chops and market-neutral position.” Additionally, the report states, “…[AK]’s focus on tightly weaving together media, audience analytics and advanced attribution –…is proving a critical piece in clients’ media management strategy.” As part of Forrester’s customer interview process, one AK client noted, “the leadership of the company [is] excellent and they seemed ahead of the game by six months.”
“We’re honored to be named a leader in Forrester’s DMP Wave Report”
Based on a its strong reporting and analytics foundation, AK’s Media Intelligence PlatformTM continues to deliver actionable insights to today’s marketers versus just enabling the mechanics of moving big data around. Because of its strong experience and expertise, AK has developed a robust customer base across multiple industries such as automotive, telecommunications, media, finance, retail, and CPG and is well-positioned to take advantage of the future of digital advertising and the Fortune 500 CMO need for cross-channel insights across their entire marketing mix.
“We’re honored to be named a leader in Forrester’s DMP Wave Report,” said David Jakubowski, AK chief executive officer. “We believe this validates what we are seeing in the industry – increased demand, over 300% year over year customer growth and demonstrated value in enabling customers with increased reach and additional sales.”
In preparation for this report, Forrester’s analysts evaluated the AK Media Intelligence Platform as well as reached out to AK customers via a customer survey and conducted three current customer reference calls. Scores were computed based on 70 criteria grouped into three high-level buckets: current offering, strategy and market presence.
About Aggregate Knowledge
Aggregate Knowledge (AK) is the only media intelligence company that offers advertisers and agencies an exact science to pinpoint where to reach highest performing customers in a single platform. AK’s patented Media Intelligence Platform™ (MIP) is the only data management solution that combines both media and audience data, enabling marketers to most effectively allocate media dollars, resulting in increased reach, higher sales and dramatically improved media spend efficiency. To learn more, visit www.aggregateknowledge.com.