NEWTON, Mass.--(BUSINESS WIRE)--Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced the launch of Bitpipe.com.br™. This new Portuguese-language technology content library will serve the needs of Brazilian IT buyers seeking white papers, webcasts and videos to support technology purchase decisions and will provide technology companies the opportunity to generate active enterprise technology leads in this fast-growing market.
“TechTarget continues to widen the scope of its local language sites and products to make international marketing programs simpler and more effective”
“After our successful Spanish-language site launch, it is evident that the Latin American IT audience is underserved and thirsty for in-language, enterprise IT content and regional marketers want modern online solutions for lead generation,” said TechTarget CEO Greg Strakosch. “We’ve seen incredible growth with our Spanish offerings in a short time and see this new site filling a need for the Brazilian market,” continued Strakosch.
Bitpipe.com.br will provide a library of Portuguese-language white papers, product literature, webcasts, videos, and case studies focused on IT issues and solutions. The library has many highly targeted topic sections, including: Business Applications, Business Intelligence, Data Center Hardware, Storage, Networking, Enterprise Security, Cloud Computing, Mobility, Big Data, and more.
“TechTarget continues to widen the scope of its local language sites and products to make international marketing programs simpler and more effective,” said Bill Crowley, TechTarget’s Senior Vice President of International. “Bitpipe.com.br will enable technology advertisers to run topically-focused, guaranteed online lead generation campaigns for Brazil while leveraging the world-class lead generation solutions powered by TechTarget’s innovative Activity IntelligenceTM platform which, until now, was not available in this market.”
Earlier in 2013, TechTarget launched SearchDataCenter en Español™ in a serious effort to expand its local offering in Latin America. The newest Spanish site has witnessed greater than 400% growth in page views and membership in its first six months. Bitpipe.com.br marks TechTarget’s third website within the past year released specifically for Latin American IT professionals.
TechTarget (NASDAQ: TTGT) is the online intersection of serious technology buyers, targeted technical content and technology providers worldwide. Our extensive network of online and social media, powered by TechTarget’s Activity Intelligence™ platform, redefines how technology marketers view and engage technology buyers based on their active projects, specific technical priorities and business needs. With more than 100 technology-specific websites and a wide selection of custom advertising, branding, and lead generation solutions, TechTarget delivers unparalleled reach and innovative opportunities to drive technology marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, Cincinnati, London, Paris, San Francisco, Singapore and Sydney.
(C) 2013 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks, and Activity Intelligence, Bitpipe.com.br, and SearchDataCenter en Español are trademarks of TechTarget. All other trademarks are the property of their respective owners.