EXTON, Pa.--(BUSINESS WIRE)--iPipeline® -- the leader in on-demand marketing, selling and processing solutions for the nation’s top insurance carriers, distributors, producers, and financial professionals -- today announced Assurity Life has selected iGO® DTC (Direct to Consumer) to provide an easy-to-use, consumer-facing tool to kick start the buying experience on line for disability insurance. Data about the consumer and product of interest is captured via an on-line short form, delivered to an Assurity distributor for screening, and submitted electronically to a home office interviewer, who engages the consumer to complete the process.
“Many U.S. consumers prefer exploring various insurance options on-line, 24/7, while they are on the run or in the privacy of their homes. The information needs to be quick to access and easy to understand. iPipeline’s iGO DTC solution is deployed on carrier-selected distributor Websites as an additional sales channel”
“Many U.S. consumers prefer exploring various insurance options on-line, 24/7, while they are on the run or in the privacy of their homes. The information needs to be quick to access and easy to understand. iPipeline’s iGO DTC solution is deployed on carrier-selected distributor Websites as an additional sales channel,” said Tim Wallace, CEO, iPipeline. “The consumer can access the solution at the distributor’s site, explore disability insurance options, view a quote, and complete the process by filling out a few brief web forms. It’s all about providing insurance producers with a tool to tap into an underserved market, offering consumers convenience, and ultimately serving the underinsured. Assurity has proven insurance is a technology-driven industry. Their rapid success with this solution demonstrates the benefits of iPipeline’s DTC platform.”
“In 2013, Assurity launched an initiative to extend our consumer value proposition. iGO DTC enables our selected distributors to have a complementary selling channel to increase sales of disability insurance in today’s consumer-driven economy. We saw it as the next logical step to reinforce our market momentum and help our distributors tap into the underserved middle market,” said Pat Criger, Director, New Business Services, Assurity Life. “This new deployment benefits our select producer-partners, and in turn, our company. We are selling more disability insurance, producers are getting paid commissions faster, and consumers are offered a pleasing on-line experience to start the buying process. Since our 2013 launch of iGO DTC, we have realized a 21% faster turnaround time for applications and a 27% increase in premium over last year. We are delighted with the results to date, and expect to see this consumer buying trend grow in popularity throughout 2014 and beyond.”
iPipeline is the proud winner of the 2013 PACT Enterprise and the 2013 SmartCEO Voltage Awards for the Greater Philadelphia region. To learn how you can leverage iPipeline’s iGO DTC solution to support straight-through processing and gain speed-to-market advantages for the selling of disability, medicare supplement, life, and other products, contact email@example.com or call 1-800-758-0824, option 2.
Assurity Life Insurance Company's origins are rooted in a 120-year legacy of providing long-term security to policyholders, earning generations of customers' confidence and trust.
Focused on serving the needs of Middle America, Assurity specializes in providing innovative protection-based financial solutions for every stage of life. Assurity products can be tailored according to specific individual, family or business situations. The company understands that consumers have unique protection needs and individual preferences for how they purchase their insurance protection. Assurity products and services are available through a nationwide network of brokers who serve individual clients one on one and to employees through their place of work. The company focuses on creating superior value for its customers by cultivating lasting relationships, reinforcing its financial strength and fostering innovation in its products and services. For more information, visit www.assurity.com.
iPipeline leads its industry in providing the next-generation suite of sales distribution software to the insurance and financial services markets through its on-demand service. iPipeline's channel solutions for carriers, distributors, producers and financial professionals automate activities for CRM, forms distribution and processing, quotes and illustrations, in Good Order e-Applications, agency management, data services, policy delivery and related services, enabling the insurance industry to market, sell, and process faster. iPipeline provides the process automation and seamless integration needed on a global basis to make a sale by aggregating approximately 150 carriers, 6,900 distributors, and 425,000 financial professionals and advisors in a single, Web-based environment -- the iPipeline Customer Network. With headquarters in Exton, Pennsylvania, iPipeline has locations in Atlanta, Charlotte, Danville, Milwaukee, Salt Lake City, Tokyo, UK, and Vancouver. Visit us at www.ipipeline.com.