SEATTLE--(BUSINESS WIRE)--Blueocean Market Intelligence announced today it joined the Digital Analytics Association (DAA) as part of its efforts to help shape and advance the digital marketing and digital analytics industries.
“The industry is advancing rapidly, and we’re doing everything possible to stay at the front of the curve. Joining the DAA was a natural next step for us.”
Founded by digital analytics industry leaders in 2004 as the Web Analytics Association, DAA leads and supports its members through education, standards and best practices development, and research. The organization has more than 3,000 members worldwide, representing 40 countries and a broad spectrum of expertise.
“We’ve recently expanded our offerings in digital analytics and marketing in response to the current marketplace needs,” said Blueocean Market Intelligence CEO Kumar Mehta. “The industry is advancing rapidly, and we’re doing everything possible to stay at the front of the curve. Joining the DAA was a natural next step for us.”
Mehta adds that as a corporate member of DAA, Blueocean Market Intelligence looks forward to sharing its holistic approach to analytics with other member professionals, especially in this highly dynamic online environment. Uniquely positioned because of its integrated analytics, social media and market intelligence practices, Blueocean utilizes different forms of data, both structured and free-flowing unstructured data, to provide a unique, 360-degree view of analysis.
The DAA membership is among the latest moves Blueocean Market Intelligence has made to advance its digital analytics practice. Last month, the company hired Anees Merchant as senior vice president of digital analytics. He now oversees social intelligence, digital analytics and campaign measurement services portfolio.
About Blueocean Market Intelligence
Blueocean Market Intelligence is a leading next-generation services organization with a deep focus on data analytics, social intelligence and market intelligence. Combining the talent, speed and cost benefits of a flat world, with vast experience in scalable delivery, Blueocean Market Intelligence delivers richer, more actionable insights to multinationals across all major industry sectors.
Blueocean Market Intelligence is part of the Cross-Tab group of companies (Cross-Tab Marketing Services, Informate Mobile Intelligence and Borderless Access Panels) that includes over 650 professionals specializing in data analytics, social intelligence, market intelligence, mobile and emerging markets. To learn more, visit www.blueoceanmi.com.
About Digital Analytics Association
DAA is the leader, spokesperson, and guardian of the digital analytics profession and is owned and run by members for the benefit of members. Members of the DAA receive access to digital analytics best practices, current and relevant industry information, local and global networking opportunities, key resources, valuable research, standards, discounts to industry events and publications and participation with social media groups. To learn more, visit www.digitalanalyticsassociation.org.