NEW YORK--(BUSINESS WIRE)--Critical Media’s video publishing, syndication and licensing solutions are being deployed at Schurz Communications Inc.’s (SCI) local news outlets to speed the delivery of video news coverage to web and mobile platforms, and to monetize content through syndication to enterprises and vertical web sites while also extending distribution opportunities in the OTT market, the companies announced today.
“The number of news video segments published to SCI’s digital properties should increase substantially based on Syndicaster’s speed and the ease of use”
SCI’s newspapers, television and radio stations are included the multi-year agreement, which utilizes two platforms operated by Critical Media – video editing and publishing through Syndicaster (for SCI TV stations), and monetization through syndication and new distribution through ClipSyndicate (for all SCI properties).
“The number of news video segments published to SCI’s digital properties should increase substantially based on Syndicaster’s speed and the ease of use,” said Ion Puspurica, executive vice president of the Critical Media’s Syndicaster business unit. “Extending the shelf life and monetizing these news segments outside of their markets were also drivers for Schurz.”
“The advertising-based monetization model depends on scale,” Puspurica continued. “For news content, broad, cross-platform syndication across multiple verticals is the best way to achieve massive scale.”
Content created by journalists at Schurz news outlets will benefit from monetization through ad-supported and paid-for video syndication to enterprises and publishers, and in the fast-growing over-the-top (OTT) market, said Puspurica, adding that thousands of vertical web properties routinely incorporate content from the ClipSyndicate platform.
Kerry Oslund, corporate vice president of digital media at SCI, is helping SCI lead its Critical Media deployment to create a more robust user experience for visitors consuming content through mobile, tablets and the web.
“We envision a ‘Content Federation’ that pulls edited video news segments from outside our local markets, in addition to syndicating SCI news coverage through an ecosystem where it can be monetized well beyond its initial in-market publication,” said Oslund. “Like Schurz, Critical Media also has strong content relationships with like-minded publishers.”
The Syndicaster technology will enable personnel at SCI stations to edit, title, tag and publish clips within 60 seconds of airtime or within 60 seconds of the video being uploaded from the field.
Under the terms of the agreement, Critical Media will also make available to SCI and the newly forming “Content Federation” fully licensed video content organized in advertiser-friendly verticals such as entertainment, lifestyle, automotive and others.
About Critical Media:
Critical Media offers three software-as-a-service products that enable the monitoring, identification, creation, distribution and monetization of broadcast assets via the web in real-time. These products, Critical Mention™, Syndicaster™ and ClipSyndicate™ together make up the world’s largest video ecosystem. Nine of Interbrand's Top Ten Brands rely on Critical Mention™ for instant delivery of news coverage to mobile, tablet and web devices in real-time. Critical Mention's cloud-based software is used by marketing, advertising and public relations professionals inside corporations, PR and digital agencies, not-for-profit organizations and government. Syndicaster™, winner of the Digiday Award for Top Publishing Technology Innovation, is used by news-producing television affiliates and newspapers for real-time HD capture and creation of video clips, making content fully keyword-searchable within moments of airtime without disturbing existing workflows. ClipSyndicate™ is the leading video syndication platform that enables broadcasters and other video content producers to realize new revenue streams and extend their brand beyond their traditional market to the Internet. Critical Media is headquartered in New York City.
About Shurz Communications, Inc.
Based in Mishawaka, Indiana, Schurz Communications, Inc. is a diversified privately-owned, nationwide communications company. The company publishes eleven daily and eight weekly newspapers in medium and small markets with a combined circulation of nearly 225,000. It also publishes shopping publications in California, has ten television stations, owns thirteen radio stations and operates three others, owns three cable companies, a phone directory and a printing company. Geographically, Schurz Communications has a presence in Alaska, Arizona, California, Florida, Georgia, Indiana, Kansas, Kentucky, Maryland, Michigan, Missouri, Pennsylvania, South Dakota, and Virginia.