DENVER--(BUSINESS WIRE)--34 Degrees, maker of all-natural, wafer-thin crackers, enhanced its sales team recently with the hire of Scott Kirch as the company’s central regional sales manager. Scott is responsible for category management that leads to increased sales of 34° Crisps, cheese, meats, spreads and other deli favorites for retail and distributor partners. He is also working to grow the strength and presence of the brand and share thought leadership to create win-win opportunities.
“With more than 15 years of experience in the consumer packaged goods industry, Scott brings an enthusiastic and experienced energy to our company that will help us expand our brand awareness throughout the central region of the United States. We look forward to him leading the way!”
“We are very excited to add Scott to our growing sales team at 34 Degrees,” said Craig Lieberman, president and founder of 34 Degrees. “With more than 15 years of experience in the consumer packaged goods industry, Scott brings an enthusiastic and experienced energy to our company that will help us expand our brand awareness throughout the central region of the United States. We look forward to him leading the way!”
Prior to joining 34 Degrees, Kirch was the national sales manager for Durable Packaging International where he developed and implemented marketing and sales programs at numerous national grocers. He was also a customer business manager at Lance Inc. and managed national accounts with Kroger, Meijer, Roundy’s, Hy-Vee, Jewel and Cub Foods. Other steps in his career included serving as a district sales manager for Carl Buddig & Company, a territory manager for Campbell Sales Company, and a customer service representative for the Nabisco Biscuit Company.
Kirch is a graduate of Butler University with a Bachelor of Science in Marketing and Management. He lives in the Chicago area with his wife and two daughters.
About 34 Degrees
34 Degrees, the maker of all-natural, wafer-thin crackers, was created by people with a profound love of food and is headquartered in Denver. Made from only a handful of natural ingredients, 34° Crisps are a great-tasting and endlessly versatile companion to your favorite cheeses, spreads, fruits, meats and a world of pairings that can turn a snack into a delicious meal. The light crisps, inspired by travels and culinary experiences throughout Australia, come in five Savory varieties including Natural, Sesame, Cracked Pepper, Rosemary and Whole Grain. The subtly toasted crackers are the perfect snack any way you serve them, or satisfying straight from the box. To learn about our mission, sustainable efforts, community giving and our full product line, which is baked in Colorado, visit 34-degrees.com. Or for real time conversations and creative recipe ideas, join our social networks at www.facebook.com/34degreescrackers and www.pinterest.com/34degrees/.