LOS ANGELES--(BUSINESS WIRE)--Encore Media Partners announced today that it has signed an agreement with GLM, for its entire portfolio of trade and consumer antique, jewelry and watch shows. GLM’s U.S. Antique Shows division, which oversees this portfolio, will bring more than 50,000 attendees together with 2,400 exhibitors from 22 countries at nine events including The Original Miami Beach Antique Show, the world’s largest indoor antique show.
“We look forward to working with GLM on producing cutting-edge attendee acquisition campaigns, which leverage today’s latest digital media and technologies.”
Under the Agreement, Encore will handle U.S. and international media strategy and buying across newspaper, magazine, TV, cable, radio, outdoor and digital channels, and provide related marketing services to maximize campaign performance and attendee acquisition.
“We are thrilled to be continuing our relationship for the 7th year with this leading show organizer, and handling advertising for more than double the number of GLM events than we did just two years ago,” said Cristopher Levy, Managing Partner, Encore Media Partners. “We look forward to working with GLM on producing cutting-edge attendee acquisition campaigns, which leverage today’s latest digital media and technologies.”
Founded in 1924, GLM produces more than 25 events annually, across home furnishings, home textiles, stationery and paper products, giftware, tabletop, gourmet housewares, contemporary furniture and interiors, personal care, art & design, antiques & jewelry, fashion, board sports & resort lifestyle and e-commerce. Collectively, these events showcase some 13,000 exhibitors in 2.2 million net square feet of exhibit space, and attract approximately 180,000 attendees. Additional information is available online at www.glmmarkets.com.
About Encore Media Partners
Encore is an audience strategy, marketing and media buying agency, which specializes in “live” exhibitions and events, with local, national and global audiences. Encore collaborates with owners, organizers and agencies on attendee acquisition across multiple industries, domestic and international markets and traditional, digital and mobile media platforms. Learn more about Encore at www.EncoreMediaPartners.com and follow our ideas at www.ShowMarketingInsights.com.