“I am thrilled to be joining the in4mation insights team and I look forward to helping the firm continue its development of cutting-edge Marketing Science tools and methods”
“I am thrilled to be joining the in4mation insights team and I look forward to helping the firm continue its development of cutting-edge Marketing Science tools and methods,” said Dr. Srinivasan.
Dr. Srinivasan is currently Professor of Marketing and Dean’s Research Fellow at Boston University’s School of Management. She is also Academic co-lead for the Digital Technology Sector.
Dr. Srinivasan’s expertise focuses on strategic marketing problems, in particular linking marketing to financial performance, to which she applies her expertise in time-series analysis and econometrics. Her research develops frameworks that allow researchers and practitioners to link marketing and customer mindset metrics to financial outcomes, enabling them to understand and quantify the impact and ROI of marketing activities. Her recent research focuses on the impact of social media on brand performance.
She has a Ph.D. in Marketing from the University of Texas at Dallas, an MBA in Marketing from Indian Institute of Management Ahmedabad and a MS in Physics, Indian Institute of Technology.
About in4mation insights
in4mation insights is an internationally recognized firm in the analytics, marketing research and technology field and is known for its industry-leading theoretical and practical leadership and advanced technology. in4mation insights has the unique capability of integrating internal customer, sales, and panel data with consumer survey data, which allows for completely customized, business-focused and rich insights on an individual to category level.
The firm’s practice leaders each have more than 30 years experience in consumer research, data analytics, modeling and technology to deliver answers related to Marketing Mix Modeling & Optimization, Customer Lifetime Value & Churn, New Product Forecasting, Pricing & Promotion, Consumer & Market Segmentation, Market Structure and Sensory Research. One of the firm's key differentiating capabilities is the use of advanced Bayesian statistical techniques, which enhance the potential value of consumer and market data; this is coupled with a high-performance computing platform, which has enabled the firm to conduct big data analytics. The firm has a global footprint and provides custom solutions to a host of Fortune 200 companies in such industries as Consumer Goods, Retail (online and brick & mortar), IT, Telecom, Financial Services, Pharmaceuticals, and Media.
For more information, please visit www.in4ins.com.