COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately held agency, today announced it has been selected by EmblemHealth, the largest New York-based health insurer, to be its direct agency of record. Merkle will be in charge of driving member retention and new member acquisition for all of EmblemHealth’s Medicare, Individual and B-to-B markets.
“Merkle’s understanding of the changing health care landscape and the needs of health insurance payers uniquely qualifies us to partner with EmblemHealth to drive their customer strategy and data-driven marketing programs by creating positive customer experiences for their members and prospective members.”
Merkle’s engagement with EmblemHealth will focus on employing Merkle’s strategic, analytic and agency capabilities to create market differentiation and a sustainable competitive advantage in a rapidly changing health care environment. Serving New Yorkers for more than 75 years, EmblemHealth conducted a search for an agency partner to produce world-class creative; execute highly targeted, data-driven campaigns; provide strategic guidance; and build a database solution for market history, modeling and analytics. These services will further solidify EmblemHealth’s position as a leader in the New York market.
“EmblemHealth was looking for a strategic partner that could help us strengthen our customer-centric approach,” said Dave Mahder, vice president, marketing & communications, EmblemHealth. “Merkle’s analytical expertise will help us remain competitive and align our products and services to meet current and prospective member needs.”
“Merkle is proud to be one of EmblemHealth’s strategic agency partners,” said John Lee, senior vice president, vertical markets. “Merkle’s understanding of the changing health care landscape and the needs of health insurance payers uniquely qualifies us to partner with EmblemHealth to drive their customer strategy and data-driven marketing programs by creating positive customer experiences for their members and prospective members.”
Merkle, a customer relationship marketing (CRM) firm, is the nation’s largest privately-held agency. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs. With more than 1,700 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston; Denver; Little Rock; Minneapolis; New Jersey; New York; Philadelphia; Pittsburgh; San Francisco; Hagerstown, MD and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
EmblemHealth, Inc., through its companies Group Health Incorporated (GHI) and HIP Health Plan of New York (HIP), provides quality health care coverage and administrative services to approximately 3.4 million people. Groups and individuals can choose from a variety of PPO, EPO and HMO plans, as well as coverage for prescription drugs and dental and vision care. EmblemHealth offers a choice of networks, including quality doctors and other health care professionals throughout the region, leading acute care hospitals across the tristate area, and physicians and hospitals across all 50 states. For more information, visit www.emblemhealth.com.