LEXINGTON, Mass.--(BUSINESS WIRE)--Postwire, which enables marketers to visually organize business content so that sales and account teams can use it to make personalized resource pages that engage each account, and Percussion Software, a leading provider of web content management (WCM) software, today announced that they will be offering a free, live, 60-minute webinar that addresses how marketers can better align with their sales staff to ensure they are using the great content that marketing is creating.
“Why Sales Doesn’t use Your Content (and What to do About it)”
Who: Dan Flanigan, Vice President of Products at Percussion Software, and Shawn LaVana, Vice President of Marketing at Postwire
What: Webinar, “Why Sales Doesn’t use Your Content (and What to do About it)”
When: Tuesday, August 27th, from 2:00-3:00 p.m. EDT
Where: To register, visit Why Sales Doesn’t use Your Content (and What to do About it) webinar
Why: Marketers create tons of content, but for some reason, their sales team can never find it, much less use it. They often resort to using the same old stuff and pay little mind to what marketing is producing and why they are producing it. This is a sales and marketing disconnect, and a recent report from Hubspot cited that companies with strong sales and marketing alignment achieve higher revenue growth than those with disconnects. And this combines with a 2012 ITSMA report saying that 70 percent of buyers want to engage with a salesperson early in the purchasing process but only if the salespeople are providing educational value. So marketing and sales teams should be aligned in content, and sales should know how to use content to educate buyers.
In this webinar, marketers will learn how they can align with sales and get them to use their content by:
- Building the content development and organizational plan
- Developing buyer personas
- Keeping sales up to date on available content
- Using content in different mediums
- Setting up a feedback loop
Postwire (www.postwire.com) is the visual hub for business content. It enables content marketers to capture and organize content to enable their sales and account management teams. Salespeople and account managers can then use the content to create a personalized resource page that engages and nurtures clients. Postwire is a private, investorbacked company headquartered in Lexington, Mass.
Percussion Software makes it easy and affordable to create and maintain engaging and modern websites to increase traffic, drive revenue, promote thought leadership, and create compelling online customer experiences. Delivered as a highly usable and affordable product, leading companies, education institutions, and government agencies are using Percussion to be nimble and drive change quickly to the web, allowing them to increase leads and conversion rates at a very low cost. Leading customers include Sunoco, the U.S. Social Security Administration, Norfolk State University, Ceridian, Axceler, and Cornell University. To learn more, visit www.percussion.com.