NORTHBROOK, Ill.--(BUSINESS WIRE)--Bob Klein, chief strategy officer at Blue Chip Marketing Worldwide, has been named one of the “100 Most Inspiring People in the Life-Sciences Industry in 2013” by PharmaVOICE magazine. Recognized for his strategic approach to clinical trial patient enrollment and retention, Klein was selected for this honor by his peers in the life-sciences field and PharmaVOICE readers.
“With a focus that never deviates from ensuring every piece of the campaign is relevant, original and impactful, we are proud of his much deserved recognition.”
“Bob’s dedication to insights and understanding human and consumer behaviors has revolutionized the way we approach patient recruitment and retention campaigns,” said Stanton Kawer, chief executive officer of Blue Chip Marketing Worldwide. “With a focus that never deviates from ensuring every piece of the campaign is relevant, original and impactful, we are proud of his much deserved recognition.”
“I am extremely honored to be recognized by PharmaVOICE among so many healthcare industry leaders,” said Bob Klein. “The opportunity to enrich the lives of people who benefit from successful clinical trials is the most satisfying and rewarding work I have been privileged to be a part of.”
Prior to joining Blue Chip in 2006, Klein worked at TLK (now Havas Worldwide) and Cramer-Krasselt after spending nearly 20 years at DDB Worldwide where he worked on brands such as Anheuser-Busch, The Clorox Company, General Mills, S.C. Johnson and State Farm Insurance.
Now in its ninth year, the "PharmaVOICE 100" July/August special issue is one of the industry's most popular publications.
About Blue Chip Marketing Worldwide Blue Chip Marketing Worldwide (www.bluechipmarketingworldwide.com) is an independent, full-service global marketing agency that delivers results by uniting brands to sales for clients in the retail, healthcare and branding sectors. Named to the Crain’s Fast Fifty and Promo 100 for the past two years, Blue Chip is a leader in shopper marketing and patient recruitment. The agency has succeeded in helping high-profile clients such as Procter & Gamble, Gorton’s, Weight Watchers, Blue Bunny, Fisher, Orexigen Therapeutics and Alva Amco reach their target consumers through the creation and execution of innovative, multi-platform marketing campaigns. Blue Chip Marketing Worldwide is based in Northbrook, IL.