ALEXANDRIA, Va.--(BUSINESS WIRE)--PRSourceCode, a service provider connecting tech PR, journalism, conference, and industry award communities, today announced the results of the 2013 Top Tech Communicators Awards. The study reveals Wall Street Journal, InformationWeek, CNET, TechCrunch, Ellen Messmer, Walt Mossberg, and INK as winners across nine unique categories. In addition, the awards recognize the top tech PR professionals and corporate departments – read down for more details. The study is based on a survey of 68 tech journalists and 114 tech PR professionals. In addition to ranking the tech communicator superstars, the research provides an inside look into best practices for improving the journalist-PR relationship. For the full list of winners, download the report at www.prsourcecode.com/2013TopTechCommunicators.
“The study shows what’s working, what’s not, and who’s doing the best work at the tech journalism/PR frontier”
Research for Relevance – and RoI
Even in this Internet world, where the last story a journalist wrote is just a click away, journalists rail that PR folks fail to do their homework. Journalists say 93 percent of pitches are not on target. This points to a massive missed opportunity, as three out of four journalists say they use proactive pitches from PR folks to generate story ideas and sources. And, it gets worse. Tech PR pros spend more than one out of every four hours researching editorial opportunities – that’s a lot of investment when 93 percent of pitches miss the mark.
Journalists point PR pros to behavioral shifts to improve coverage. Don’ts – pitch topics the journalist does not cover, waste time with off-target pitches, fail to respond in a timely manner, and over promise. Do’s – pitch against journalists’ needs/deadlines/interests, connect journalists with the right people, and provide links in press releases.
As PR struggles to ensure relevance in a world obsessed with social media, editorial coverage is still king. Ninety-nine percent of tech PR pros say editorial coverage is important to their clients.
“The study shows what’s working, what’s not, and who’s doing the best work at the tech journalism/PR frontier,” said Michael Davenport, program director at PRSourceCode. “Success is all about numbers – well done to our winners. If PR pros want to win next year, read the study – journalists tell you what they want.” The report is based on a survey of 68 journalists (11.86% margin of error at a 95% confidence level) and a survey of 114 PR professionals (9.16% margin of error at the 95% confidence level). Download the full complimentary “2013 Top Tech Communicators Awards” report today at: http://www.prsourcecode.com/2013TopTechCommunicators.
PRSourceCode will host a webcast on September 19 at 1 p.m. for an insiders’ look at the tech industry’s top communicators, including direct feedback from journalists. Register today at: http://prsourcecode.com/webinar-2013toptechcommunicators.
PRSourceCode is focused on connecting the technology public relations (PR), journalism, conference, and industry accolade communities. Its Edit Forum and Speaking & Awards Forum offerings arm the tech PR community with timely, relevant, and accurate information so they can generate more ink, place more speakers, and win more awards. By sending out opportunity information through PRSourceCode's offerings, members of the media, conference planners, and award coordinators can focus on doing their jobs. For more information, visit www.prsourcecode.com.