NAPA, Calif.--(BUSINESS WIRE)--The popular Direct to Consumer Wine Symposium, the industry’s national summit on direct marketing and sales, will take place January 22-23, 2014 at the South San Francisco Conference Center, three miles north of San Francisco International Airport. The summit is presented by and a fundraiser for Free the Grapes! and Coalition for Free Trade. Net proceeds have funded the successful PR campaign and litigation conducted by these groups that, along with industry representation, has successfully expanded and streamlined the DTC sales channel. www.dtcwinesymposium.com
“We’re expanding the most popular aspects of last year’s summit”
DTCWS: Now 2 Days. The afternoon of Day 1 will include supplier user group sessions, wine club and tasting room manager sessions, and a special program on building wine country tourism for winery association executives. As in previous years, Day 2 will combine “blue sky” keynote sessions in the morning with practical workshops in the afternoon. Program details will be rolled-out on the website in early fall.
Workshop Speaker RFPs Now Online. The Steering Committee is actively recruiting speakers from within and outside the wine community to provide actionable solutions concerning:
- How to refresh your wine club
- Mapping yours guest’s journey through your tasting room
- Professionalizing your social media program using editorial calendars and other tools
- Taking charge of your DTC career!
Interested in speaking? Review the speaker request for proposal at http://www.dtcwinesymposium.com/news.html.
Registration Live. Early bird registration is available now for Day 1 ($95) and Day 2 ($365). Pricing has not increased from last year. www.dtcwinesymposium.com.
“We’re expanding the most popular aspects of last year’s summit,” said Karen Barnes, 2014 chair and founder of Wine Direct Marketing Services. “The new, additional half-day allows us to create a forum for even more DTC professionals to network, to see the latest services and mingle with sponsors, and to expand their professional horizons. If you’re in wine DTC, it’s a must attend event,” she added.
About the Direct to Consumer Wine Symposium
The DTC Wine Symposium is presented by and a fundraiser for Free the Grapes! and Coalition for Free Trade. These two organizations have worked successfully with local winery associations and industry representatives to increase the number of legal direct shipping states from 17 to 40, which represent 89.5% of US wine consumption. To receive updates, join the Free the Grapes! winery email list at www.freethegrapes.org/signup.html.