SAN DIEGO--(BUSINESS WIRE)--SubscriberWise, a leading provider of predictive analytics and the nation’s largest issuing consumer reporting agency for the communications industry, announced today the launch of a sophisticated analytic enhancement that instantly and automatically identifies family and household members with query and link technology unmatched in accuracy and scope. The new technology works in conjunction with the SubscriberWise decision management and rules processing system. It’s the first and only solution in the United States to track and confirm relationships by analyzing permissible-purpose consumer and indicative data with application information obtained directly from an operator’s prospective subscriber. The system equips operators with information about an applicant’s past with critical knowledge of what is happening currently and from within the service area.
“This technology is quite literally going to change risk management forever”
“The technology works by following the path that consumers create when they do ordinary things,” said Mark Hoffer, chief system engineer for SubscriberWise. “Along this path, individuals associate themselves with people indirectly by providing a name, address, phone number, and other identifying information. Parents are associated with their children, roommates and friends are associated with each other, and business partners and associates are linked as well. With this technology we create a list of references for a consumer based on past associations, whether good or bad. We can also sniff out fraudulent service requests while dramatically improving collections and equipment recovery by knowing who our customers are. We are able to create a clearer picture of each individual without simply relying on a score. And we are able to deliver this fully automated solution at a glance to the MSO’s credit manager or supervisor.”
“This technology is quite literally going to change risk management forever,” said David Howe, president of SubscriberWise. “With this technology, operators can know with certainty the existence of a relationship, whether predatory or otherwise and regardless if the prospect lives within the service area or migrated from another state. It’s never a coincidence when a match is triggered,” stated Howe. “Until now, operators simply could not manage this kind of information among their subscriber population with a single solution. And SubscriberWise makes visualizing the information simple and easy. By leveraging this technology, operators can identify service requests that are disingenuous. Operators know there are a substantial minority of applicants who obtain service to avoid to an unpaid balance left by someone they’ve been cohabitating with. These ‘applicants’ are just as responsible for the unpaid account since they too have consumed the service. With this powerful new tool, operators can finally recognize this behavior and respond before selling what is merely another non pay disconnection.”
SubscriberWise® launched as the first issuing consumer reporting agency exclusively for the cable industry in 2006. In 2009, SubscriberWise and TransUnion announced a joint marketing agreement for the benefit of America’s independent cable operators (http://www.subscriberwise.com/TransUnionJointMarketing.pdf). Today SubscriberWise is a risk management preferred-solutions provider for the National Cable Television Cooperative. SubscriberWise contributions to the telecom industry are in excess of twenty-five million dollars annually.
SubscriberWise is a U.S.A. federally registered trademark.