BOULDER, Colo.--(BUSINESS WIRE)--FlixMaster, a leader in interactive online video, announced it is launching the first interactive videos for the iPhone and Android that don’t require an app for viewing. Globally renowned brands Maybelline New York and Philips are using the interactive technology in major marketing campaigns.
“Educating consumers on how every woman can pull off the big eyes beauty trend is essential”
“Not long ago, as video content moved online, technology companies were focused simply on how to store and distribute it. No one was paying attention to the quality of the content or what video could become in an interactive medium,” said Erika Trautman, co-founder and CEO of FlixMaster, a Boulder, Colo.-based graduate of the prestigious TechStars program. “The industry solved the distribution and storage issues. FlixMaster’s technology is powering the evolution of the content itself, and a crucial part of this effort is bringing interactivity to mobile users, giving businesses of all sizes a better way to connect and communicate with customers.”
As part of this effort, FlixMaster is releasing groundbreaking interactive video capability for the iPhone and Android. Expanding on successful previous work with clients such as USA Network and HBO’s Cinemax network, FlixMaster’s new collaborations with global beauty brand Maybelline New York and technology juggernaut Philips make them the first to use the company’s iPhone compatible interactive videos. These projects allow consumers to shop, click, and interact with FlixMaster’s cloud-based video technology on their iPhones without the momentum-killing distraction of needing to download an app first.
For Maybelline, the company has partnered with ICED Media on their newly launched #TheGlamourEye video campaign, putting cutting-edge technology in mobile users’ hands and giving the renowned beauty brand a new outlet for communicating with consumers about new products. “Educating consumers on how every woman can pull off the big eyes beauty trend is essential,” said Charlotte Adjchavanich, VP Digital & Communications, Maybelline New York. “By utilizing the actionable and engaging capabilities that FlixMaster provides, our viewers enjoy a unique and customized experience that reinforces our brand’s dedication to innovation, education, and fashion.”
Meanwhile, FlixMaster is powering the first mobile interactive component for global technology brand Philips and interactive agency Ogilvy & Mather Advertising (Duesseldorf)’s upcoming Click & Style campaign. Willem Schungel, digital campaign manager of Philips Global said, “Engaging and interacting with consumers is paramount when it comes to video, and a big component of this interactivity is meeting the demands of an increasingly mobile consumer. FlixMaster has made it possible for us to share product features with our customers in a completely new way.”
As part of their continuing efforts to change the way brands connect with customers through video, FlixMaster is also announcing that they are preparing to rebrand, with the new name and details slated to be announced in the coming weeks.
FlixMaster is the creative platform for enterprise online video. FlixMaster makes online video an interactive experience, allowing creative professionals to produce content at scale that is highly engaging, converts interaction into action and provides significant ROI.
Based in Boulder, CO and a graduate of the highly acclaimed TechStars program, FlixMaster’s cloud-based technology enhances enterprise videos with the click-through power of other web experiences and creates viewer-engaging and revenue-producing assets for retailers, technology vendors, media companies and other organizations.