SANTA CLARA, Calif.--(BUSINESS WIRE)--O’REILLY VELOCITY 2013 – SOASTA, the leader in cloud and mobile testing, today announced that mPulse Real User Monitoring (RUM) was selected as the favorite RUM tool in a survey fielded to 2,500 attendees of Velocity Conference 2013 on June 19, 2013. In a pool containing Google analytics, New Relic RUM and Torbit Insight, SOASTA’s solution emerged as the best solution as decided by top web professionals. Phillip Tellis, SOASTA Chief Architect, driving force behind mPulse and creator of boomerang, the leading open source RUM solution, was also named “Unsung Hero” at the conference. With mPulse’s latest feature additions, coupled with the free offering via mPulse LITE, SOASTA is firmly established as the leading provider of RUM solutions dedicated to creating the best possible experience for the user through offering actionable, real-time data to developers.
“With Buddy and Philip leading the charge with mPulse, we will continue to innovate and provide the best solutions that create a fantastic user experience for everyone on the web and mobile.”
“Velocity is a conference where all the brightest web professionals from around the world come together, and to be acknowledged by our peers as the leading RUM solution is an honor and testament to our team for the hard work put into our latest mPulse RUM solution,” said Tom Lounibos, SOASTA CEO. “With Buddy and Philip leading the charge with mPulse, we will continue to innovate and provide the best solutions that create a fantastic user experience for everyone on the web and mobile.”
The Velocity conference approval extends SOASTA’s technology leadership in RUM after its acquisition of Lognormal and the work by industry veterans Buddy Brewer and Philip Tellis. Brewer and Tellis are best known in the performance industry for their creation and contributions to Boomerang, the leading open source RUM solution on the market today. By providing insight to issues such as high exit rates and low app usage by collecting all real user data and integrating it with third-party back-end data sources such as New Relic, AppDynamics, Amazon CloudFront, CA Wily and OpTier, mPulse enables businesses to remain competitive and improve customer relationships and retention by optimizing the user experience on mobile and web applications.
New Features in this latest release of mPulse include:
- Collection of ALL the Data – Running on SOASTA’s massively scalable analytics engine, mPulse collects all the data on up to billions of beacons, without compromise. With 100% of the data to report on, no blind spots in user behavior are overlooked.
- Custom Timers – From banner ads, to social media widgets and vital page fragments, mPulse now gives developers and designers the control they need to create custom timers based on what matters to them. Measure beyond simple page speed to custom components and 3rd party services to provide indisputable, finite data for Service Level Agreement (SLA) management and enforcement.
- Custom Metrics – By enabling companies to define the values that measure their specific business goals, whether that is revenue or conversion rate, mPulse delivers results that are unique to each company.
- End-to-End Views of Real User Impact – SOASTA’s growing partner ecosystem includes the likes of OpTier, Tealium, SiteSpect and Instart Logic. mPulse aggregate and correlates front and back-end data to deliver comprehensive views of user impact on the entire technology stack.
All of these new capabilities are available now. Sign up for free mPulse Lite at http://www.soasta.com/free.
Join us for a free webinar to learn about mPulse and see all of this new functionality at our free webinar on June 25 at 10:00 am PDT. Register here to learn how mPulse is delivering the Real in Real User Measurement.
Please attend the SOASTA speaking sessions:
‘Surveying the RUM Landscape – Saving the Day with SOASTA mPulse’ at 2:00 pm PDT today at Velocity Conference, Ballroom F with Buddy Brewer, VP Engineering responsible for mPulse, SOASTA.
‘Improving 3rd Party Script Performance with IFrames’ at 4:35 pm PDT today at Velocity Conference, Mission City Ballroom B1 with Philip Tellis, Chief Architect, SOASTA.
At Velocity, see SOASTA at booth 206.
SOASTA is the leader in cloud testing. Its web and mobile test automation and monitoring solutions, CloudTest, TouchTest and mPulse, enable developers, QA professionals and IT operations teams to test and monitor users with unprecedented speed, scale, precision and visibility. The innovative product set streamlines test creation, automates provisioning and execution, and analyzes real user behavior in real-time to deliver actionable intelligence, faster. With SOASTA, companies have confidence that their applications will perform as designed, delivering quality user experiences every time. SOASTA’s customers are many of today’s most successful brands including Avaya, American Girl, Bonobos, Chegg, Experian, Gilt Groupe, Hallmark, Intuit, Microsoft and Netflix. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, please visit www.soasta.com.
SOASTA is a registered trademark of SOASTA, Inc. All other trademarks are property of their respective owners. Other product or company names mentioned may be trademarks or trade names of their respective companies.