KNOXVILLE, Tenn.--(BUSINESS WIRE)--Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announces that for a limited time, every guest who purchases a ticket to Marvel’s “Iron Man 3” in RealD 3D will receive a free Iron Man comic book. Beginning Friday, May 24 until Monday, May 27, more than 400 participating Regal Cinemas, United Artists and Edwards Theatres will distribute the special edition comic books, while supplies last.
“It really gives the characters life and will help build continued excitement for our guests wanting to see this action-filled movie again or for the first time.”
“Iron Man is the reigning box office champ so far for 2013 and this free comic book gives our guests another reason to see it again in RealD 3D over the Memorial Day weekend,” says Ted Cooper, senior vice president of film for Regal Entertainment Group. “For fans and collectors, this special edition comic book will be a hot item, and best of all its free when you purchase a ticket.”
Regal’s exclusive comic book is entitled: Iron Man 3 Prelude. The storyline focuses on the character Colonel James Rhodes/War Machine while also providing many additional connections to “Iron Man 3.” This free offer for Memorial Day weekend moviegoers is made possible by Marvel Entertainment, Regal Entertainment Group, Fandango and RealD.
“This comic book provides a wonderful storyline to accompany the already successful movie,” says Ken Foreman, vice president of film marketing for Regal Entertainment Group. “It really gives the characters life and will help build continued excitement for our guests wanting to see this action-filled movie again or for the first time.”
The free comic is only available when purchasing tickets at the box office. For a list of participating locations visit http://www.regmovies.com/Promotions/Iron-Man-Comic-Book.
Tweet This: Memorial Day weekend only: buy a RealD 3D ticket to Iron Man 3 @RegalMovies for a free Marvel comic book REGmovi.es/12Q28ds.
About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) is the largest motion picture exhibitor in the United States. The Company’s theatre circuit, comprising Regal Cinemas, United Artists Theatres, Edwards Theatres and Hollywood Theaters, operates 7,358 screens in 579 locations in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of April 25, 2013. Regal operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company’s theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.
About Iron Man 3:
Marvel’s “Iron Man 3” pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy’s hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?
Starring Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca Hall, Stephanie Szostak, James Badge Dale with Jon Favreau and Ben Kingsley, Marvel’s “Iron Man 3” is directed by Shane Black from a screenplay by Drew Pearce & Shane Black and is based on Marvel’s iconic Super Hero Iron Man, who first appeared on the pages of “Tales of Suspense” (#39) in 1963 and had his solo comic book debut with “The Invincible Iron Man” (#1) in May of 1968.
“Iron Man 3” is presented by Marvel Studios in association with Paramount Pictures and DMG Entertainment. Marvel Studios’ President Kevin Feige is producing and Jon Favreau, Louis D’Esposito, Charles Newirth, Victoria Alonso, Stephen Broussard, Alan Fine, Stan Lee and Dan Mintz are executive producers. The film opened May 3, 2013, and is distributed by Walt Disney Studios Motion Pictures.