PALO ALTO, Calif.--(BUSINESS WIRE)--Findings of a recent study say forget the flowers and cards; all Mom wants for Mother’s Day is a phone call.
“We know our customers make those special calls to tell mom how much they care, so we wanted to extend our free nationwide calling to include international calling making it easier for Ooma customers to connect with their Moms.”
The survey found that nine out of 10 mothers agree that their adult children do not need to spend money on them for Mother’s Day – a simple phone call is enough. The study, commissioned by Ooma, Inc., the #1 ranked home phone service1, and fielded among mothers with at least one adult child living away from home, also found that only 57 percent of these moms currently receive a phone call. Greeting cards (62 percent) are the most common Mother’s Day correspondence.
“While greeting cards certainly provide great options for personalization, there’s no substitute for hearing your son or daughter’s voice on Mother’s Day,” said Andrea Woroch, consumer savings expert. “Internet phone services make calling much more affordable than other home phone options and now with Ooma, it’s free!”
Calling Mom for Free
Ooma also announced today free international and domestic calls on Sunday, May 12 for customers wishing Mom a “Happy Mother's Day”.
High call volume on Mother’s Day is nothing new for Ooma, as the company saw a 32 percent spike in international calling in 2012 versus the prior week. For domestic calls, call volume increased by 12 percent versus the prior week. Calls within the U.S. are always free.
“Moms really just want to hear from their children – on Mother's Day or any other day of the year,” said Jim Gustke, Vice President of Marketing, Ooma, Inc. “We know our customers make those special calls to tell mom how much they care, so we wanted to extend our free nationwide calling to include international calling making it easier for Ooma customers to connect with their Moms.”
Ooma for the Home
Ooma, the leader in smart home and business communication systems, offers several products to help customers save money on phone bills. The Ooma Telo, which connects to a high-speed Internet cable and existing home phone, unlocks a crystal-clear phone line with standard features and many other great options customers may not expect: free nationwide calling, caller-ID, call waiting, voicemail, 911 service and much more. Customers only pay applicable taxes and fees.
The Ooma Telo is available at www.ooma.com and at leading retailers for approximately $149.99.
1 Online survey of subscribers published in May 2011, June 2012 and May 2013 by a leading consumer research magazine. Based on overall user satisfaction. Not necessarily representative of the general population.
About Ooma, Inc.
Founded in 2004, Ooma offers consumer and business products that provide free and low-cost U.S. and Canadian telephone calling and advanced cloud-based telephony services to its global base of customers. Ooma delivers HD call quality and the reliability of traditional phone service at a fraction of the cost, in a sleek and innovative design. Ooma has been ranked the #1 home phone service for overall satisfaction and value for the past three consecutive years by a leading consumer research publication. The Ooma Mobile HD app allows customers to make U.S. and international calls from their Android, iPhone, iPad and iPod touch devices. Ooma is available at leading retailers and online destinations. For more information, go to www.ooma.com (U.S.) or www.ooma.com/ca (Canada).
All other company and product names may be trademarks of the respective companies with which they are associated.
Methodology: The survey, sponsored by Ooma Inc., was conducted online between April 15-17, 2013, among 504 women who are U.S. residents with children aged 18 and over who do not share their residence. The survey was fielded by Toluna Group Ltd. All the respondents were Toluna panelists and sampled on basis of age and region per the U.S. census.