MIAMI--(BUSINESS WIRE)--After 25 successful years in the discount dining industry, Primecard® launches a new advertising campaign directly challenging the online discount dining coupon model and its giants. Beginning this week, the "Groupoff" campaign will be featured on Billboard, Radio, TV, and Print Ads throughout the South Florida and New York Metro area. The campaign focuses on the inconveniences and impracticality of using online dining coupons versus the rewards and ease of use of Primecard.
“We set out to inform diners of a viable option to save when they dine… online dining coupons aren't the best way to do so. Primecard is”
“Our members are savvy diners that save up to 50% at their favorite restaurants, every day. Unlike those online group discount dining coupons, Primecard members enjoy savings at premier restaurants without the limitations or conditions on how much or how many times they can enjoy a restaurant. What’s more, with Primecard there isn’t the stigma of using a paper coupon as we issue a personalized card for each member,” said Ric Roth, Founder, President and CEO of Primecard. "We set out to inform diners of a viable option to save when they dine… online dining coupons aren't the best way to do so. Primecard is," he added.
Primecard is a discount dining card accepted at over 1,000 participating restaurants and merchants throughout South Florida and the New York Metro area. Members save between 25-50% every day. No hassles. No Coupons. Just every day discounts. Members can view participating merchants online at www.primecard.com and also in the pocket directories that are mailed quarterly. Primecard saved its members over $10 million last year alone and membership is free for the first year.
Since launching in 1985, Primecard has saved its members over $100 million and now has over 100,000 members and 1,000 merchants in the South Florida and New York Metro area and beyond. Primecard® is for the discerning customer who shuns the gimmicks, come-ons and fine print of online daily deal sites, discount clubs, and coupon books and offers everyday discounts to some of South Florida and Manhattan’s finest restaurants, hotels, entertainment, retail, and more.
For more information about Primecard, including a list of participating merchants, or to sign up for free, visit www.Primecard.com or call 1-800-444-8872.