PASADENA, Calif.--(BUSINESS WIRE)--Rexter (www.rexter.com) today launched its Professional Relationship Management (PRM) system, the first tool that helps business people and executives strategically build and mobilize their networks to achieve specific goals. The company also announced that it has raised more than $1.5 million in seed funding from prominent Southern California-based technology investors including Ted Meisel, Gil Elbaz, Sean Moriarty, Jarl Mohn and Siemer Ventures.
“People who depend on relationships are using stone-age tools to try and manage them, and Rexter offers unique and compelling ways to do what other systems are unable to accomplish.”
Andy Wilson, Chief Executive Officer of Rexter, said, "We fill the massive gap between existing contact-collection tools like LinkedIn and established CRM tools such as Salesforce.com. Relationships are more important than ever for savvy business professionals, but our networks are growing so fast that we can't keep up. They need a simple, smart system for Professional Relationship Management (PRM), and Rexter is the perfect solution because we know how well you know your contacts and how important they are to driving your business. Our users often say that we put their LinkedIn accounts on steroids by helping them more actively engage their business networks for enhanced productivity. At Rexter, we promise you less stress and more success."
Rexter's revolutionary approach to managing relationships was developed in collaboration with a world-class scientific team that includes Dr. Galen Buckwalter, founding chief scientist at eHarmony and an industry leader in applying algorithmic science to human interactions and Yaser Abu-Mostafa, leader of the Learning Systems Group at Caltech (http://work.caltech.edu/). Using novel scientific, mathematical and big data techniques, Rexter organizes and syncs users' contact data, emails, meetings and mobile/VOIP calls - without data entry - so users can access everything 24/7 on the web and through mobile devices. The company's technology analyzes and calculates daily changes in relationship strength versus users' short and long-term goals, and Rexter’s daily "Killer Call Sheet" prioritizes the people who are mathematically most critical to contact so that users know exactly where best to invest their networking time each day. Rexter also provides lightweight list management for projects and comprehensive relationship history for each contact – vital functionality that is missing from contact aggregation tools and CRM applications.
"We are excited to invest in this unique technology, and we believe that by using big data and analytics that Rexter will fundamentally change how professionals engage with their professional network," says co-lead investor Eric Manlunas, Managing Partner of Siemer Ventures. "People who depend on relationships are using stone-age tools to try and manage them, and Rexter offers unique and compelling ways to do what other systems are unable to accomplish."
Rexter's (www.rexter.com) Professional Relationship Management (PRM) web and mobile app fills the massive gap between existing contact-collection tools and CRM software by giving users the ability to develop, nurture and mobilize their relationships to achieve specific business goals. Rexter is the first company to deploy a scientific, mathematical calculation of relationship strength that lets users know the most valuable people to call today. The company is based in Pasadena and is backed by private investors including Ted Meisel, Gil Elbaz, Sean Moriarty, Jarl Mohn and Siemer Ventures.