NEW YORK--(BUSINESS WIRE)--Business communications firm Gibbs & Soell, Inc. has broadened its consumer marketing practice with its appointment as agency of record for Trudeau Corporation, a leading supplier of quality kitchenware and tabletop accessories in North America. Gibbs & Soell will provide strategic counsel and program implementation for integrated communications to support Trudeau’s U.S. operations.
“The agency’s proven track record and expertise in the consumer home market is also well suited for our needs.”
The Gibbs & Soell consumer marketing practice, led by Managing Director Greg Sherry, consults with top-tier clients across a wide range of consumer categories, including home and office products, lifestyle, technology, health and fitness, food and beverage, and sports.
“We are very proud to add a well-regarded company such as Trudeau to our expanding roster of consumer clients,” said Luke Lambert, president and CEO of Gibbs & Soell. “We look forward to further strengthening Trudeau’s market position with an integrated, multi-pronged communications strategy.”
Headquartered in Montréal, Canada, with U.S. operations in Woodridge, Ill., Trudeau offers a wide range of products, such as kitchen tools and gadgets, pepper mills, bar and wine accessories and on-the-go thermal drinkware. The company’s products are available from retailers in over 70 countries.
“Trudeau is excited to draw upon Gibbs & Soell’s experience in helping businesses establish strong footholds and compete aggressively in the U.S. market,” said André Daviault, marketing director at Trudeau. “The agency’s proven track record and expertise in the consumer home market is also well suited for our needs.”
The new collaboration between Trudeau and Gibbs & Soell will make its debut at the International Home + Housewares Show, which takes place March 2-5, 2013, in Chicago. Trudeau will be exhibiting in the South Building at Stand S2246.
About Trudeau Corporation
Founded in 1889, Trudeau Corporation is a leading-edge North American marketer and designer of innovative quality products that create a unique experience in preparing and serving foods and beverages, at home and on-the-go. Based in Montréal, Canada, with U.S. operations in Woodridge, Ill., Trudeau designs and manufactures products under the Trudeau brand, as well as several private-label brands for well-known U.S. retailers. For more information, please visit www.trudeaucorp.com.
About Gibbs & Soell, Inc.
Gibbs & Soell, Inc. is an independent business communications firm that was founded in 1971. Headquartered in New York, Gibbs & Soell has offices in Chicago, Raleigh, N.C., and Basel, Switzerland. The firm’s global network extends across nearly 40 countries through its Public Relations Organisation International partnership. Employing a blend of business and communications strategy, Gibbs & Soell is a trusted adviser to corporations, organizations and brands seeking to engage consumer and professional audiences along the entire value chain. Gibbs & Soell offers communications expertise in business consulting, consumer marketing, employee engagement and sustainability consulting for the advanced manufacturing, agribusiness and food, home and building, and professional services markets. The firm provides custom programs and solutions to enhance reputation, market products, engage employees, build brands and improve sales. For more information, please visit www.gibbs-soell.com.