MINNEAPOLIS--(BUSINESS WIRE)--Ti Sento Milano, the award-winning European fashion jewelry brand, today announces Roepke Public Relations as public relations counsel in North America. Roepke is an international public relations firm that specializes in media relations.
“We are excited to tap into their smart, strategic thinking and expertise with consumer press.”
Established in Amsterdam, Ti Sento Milano is the 2010 and 2011 winner of the Jewellery Brand of the Year category at the UK Jewellery Awards. Its first collection in North America, the Leading Lady NYC Collection, supported by American top model Michelle Buswell, tested well in 2012. Now available at more than 60 independent retailers, the company is positioned to establish its European brand in the North American market. Roepke will execute strategic public relations, introducing Ti Sento Milano to the North American fashion and jewelry trade press.
“Roepke Public Relations is a key partner in our business strategy,” said Claudio Garcia, Ti Sento Milano Americas president. “With extensive success at securing an unprecedented amount of positive editorial coverage, we know that Roepke will raise our public profile and help Ti Sento Milano become a best seller in North America.”
“Through our strong and developed media relationships, we position our clients as industry leaders,” said Katherine Roepke, Roepke Public Relations president. “We have a passion for generating results for high growth companies and we’re delighted to be a part of Ti Sento Milano’s international expansion.”
With this partnership, Roepke Public Relations and Garcia will work together for the second time. Garcia previously hired the firm as PR representatives for Chamilia, one of the top-selling jewelry brands in the bead category. “Roepke’s team of publicists are extraordinarily talented and savvy,” said Garcia. “We are excited to tap into their smart, strategic thinking and expertise with consumer press.”
About Roepke Public Relations
Roepke Public Relations is a privately owned company that provides consistent, high quality, strategic public relations and media relations for established companies and global startups. The agency’s comprehensive communications counsel and services help clients increase visibility and establish their industry leadership positioning. www.roepkepr.com
About Ti Sento Milano
Launched in 2003 by IBB Amsterdam, Ti Sento Milano jewelry has established global recognition for its exceptional beauty and high-quality craftsmanship. The line offers a full-range of rings, bracelets, necklaces, pendants and earrings crafted with rhodium plating, .925 sterling silver, cubic zirconia stones, lustrous pave, shell pearl and beads. In 2010 and 2011, Ti Sento Milano was named Jewellery Brand of the Year at the Retail Jeweller UK Jewellery Awards. http://www.tisento-milano.com/