BOSTON--(BUSINESS WIRE)--Reebok is bending the rules and defying convention with a fresh and exciting new take on yoga. Alongside partnering with world-renowned yoga expert Tara Stiles, the brand is launching a new apparel collection, bringing flair to women’s yoga for Spring Summer 2013.
“For me, Reebok has always been THE women’s fitness brand. It has such a strong, progressive and empowering attitude towards women being active and staying healthy - it just feels like a natural fit for us both.”
Inspired by her rebellious approach to yoga, Reebok decided to work with Tara to ensure that the yoga collection combines expertise and insight with the brand’s rich fitness heritage. Super stylish yet implicitly functional, the collection is designed to complement and adapt to women’s bodies during yoga practice.
“I’m really excited about how women are going to react to the designs and stylish silhouettes,” says Tara, “they are fun and fashionable but also practical, super soft and comfortable. The collection adapts perfectly from the studio and gym to the street, which is definitely what I’m all about.”
Tara worked closely with the design team, bringing her expert eye to the process and ensuring that functionality was seamlessly combined with the overall aesthetic. The final collection is effortlessly cool - designed to make women feel empowered while they workout.
Using bold statement graphics and contemporary urban designs, the Reebok Yoga collection includes; the Reebok Hoodie, a cozy cropped pullover, the Yoga French Terry Pant, a minimalist pant designed with a French terry fabric construction for a skinny look and the bold, chic Yoga Pocket Tank, created with a flattering longer fit and ‘Who Made the Rules’ graphic print.
Tara continued, “For me, Reebok has always been THE women’s fitness brand. It has such a strong, progressive and empowering attitude towards women being active and staying healthy - it just feels like a natural fit for us both.”
The Reebok Yoga collection reinforces the sportswear brand’s dedication to women’s fitness by focusing on the many physical and social benefits of yoga. To further underline this commitment, Tara’s role with Reebok Yoga will evolve in the future to extend beyond the product design process.
Barbara Ebersberger, Vice President Studio Fitness, says, “Our goal with Reebok yoga is to encourage women’s enthusiasm for health and exercise by getting involved with yoga - whether they are seasoned yoga practitioners or have never tried it before. We are passionate and wholeheartedly dedicated to women’s fitness which is why yoga is such a key part of our business. Tara’s rebellious take on such a traditional discipline is what makes her a perfect partner with our brand. It’s this attitude and approach that the apparel collection draws inspiration from. She is passionate about what she does best and we know she will bring something very special to Reebok Yoga.”
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit www.reebok.com.