ATLANTA--(BUSINESS WIRE)--Engauge, a full-service marketing agency, formally announced today that they have been named to Newell Rubbermaid’s Preferred Agency Roster, and selected for engagements with three of the company’s key brands — Levolor, Rubbermaid and Calphalon.
“Newell Rubbermaid understands how important it is to evolve with changing consumer behavior. We’re thrilled to have a part in helping these brands move toward a digital center.”
“Our customer base is a digitally savvy group — we must always keep our focus on evolving the online experience with our brand,” said Kamie McHenry-Eckert of Calphalon. “Engauge has a strong understanding of the digital landscape and the resulting consumer behaviors. They have been instrumental in accelerating and evolving our brand in the digital space.”
The diversity of the Newell Rubbermaid wins displays the depth and breadth of the agency’s capabilities. For Levolor, Engauge will provide 2013 strategy, planning and execution across all channels. For Rubbermaid, the agency will focus on building membership, community and loyalty, as well as launching products. Lastly, for Calphalon, the agency will provide strategy, planning and execution for direct and digital campaigns.
Engauge’s first body of work for Newell Rubbermaid, a Calphalon website, launched over the 2012 holidays, within just three months of the engagement’s start. Calphalon’s “Your Set” is the industry’s first customizable cookware set buying experience. Engauge partnered with Calphalon to create an e-commerce enabled website experience. The site was designed to help people explore cooking styles and select pieces that suit their interests and cooking styles — using video, menu selections and music. The website’s social tools also allow users to post their creations on Facebook, Pinterest and Twitter.
“These wins make up an incredible portfolio of brands,” said Jeff Hilimire, President of Engauge. “Newell Rubbermaid understands how important it is to evolve with changing consumer behavior. We’re thrilled to have a part in helping these brands move toward a digital center.”
About Engauge (www.engauge.com)
Engauge is a full-service marketing agency for the digital and social age. They help grow clients' businesses by leveraging creativity and technology to connect brands and consumers through the most relevant content and channels. The agency’s client roster includes Nationwide Insurance, Coca-Cola, Chick-fil-A, UPS and Cisco Systems. Engauge, which has offices in Atlanta, Columbus, Orlando, Pittsburgh and China, is a portfolio company of Halyard Capital.