PLANTATION, Fla.--(BUSINESS WIRE)--DHL, the global market leader in the logistics industry, is once again the Official Sponsor of the USA Sevens Rugby Tournament and the exclusive sponsor of the U.S. Rugby team. The 2013 USA Sevens – the largest rugby tournament in North America – will be broadcast live throughout the world as fans of 16 international teams descend upon Sam Boyd Stadium in Las Vegas from February 8-10.
“DHL’s high-profile visibility throughout our global broadcast that reaches 341 million homes and extensive on-site activation provides the company with a unique and compelling platform that only a global sport such as rugby can deliver.”
“Truly a global sport, Rugby demonstrates many of the key attributes that DHL lives and breathes every day – speed, precision and great teamwork,” said Christine Nashick, Vice President of Marketing for DHL Express U.S. “Initially a US-based company that pioneered a global industry, DHL is pleased to continue its relationship with USA Sevens and its exclusive sponsorship of the US Team. Rugby provides an excellent platform to reinforce DHL as the international shipping specialists.”
With exposure to 60,000 fans on site and millions watching the live international broadcast in more than 145 countries, DHL has a unique opportunity to showcase its brand to fans of one of the fastest growing sports in America with on and off-field advertising and the exclusive sponsorship of the US team jersey.
“DHL has been an ardent supporter of rugby in the U.S. and worldwide,” said Dan Lyle, Tournament Director of USA Sevens. “DHL’s high-profile visibility throughout our global broadcast that reaches 341 million homes and extensive on-site activation provides the company with a unique and compelling platform that only a global sport such as rugby can deliver.”
The three-day U.S. tournament in Las Vegas is Round 5 of the competition that includes stops in Dubai, South Africa, New Zealand, Las Vegas, Hong Kong, Australia, England and Scotland. It will be broadcast live on NBC and NBC Sports.
For more information on the USA Sevens Rugby Tournament, visit www.usasevens.com.
DHL – The Logistics company for the world
DHL is the global market leader in the logistics industry and “The Logistics company for the world”. DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 275,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting climate protection, disaster management and education. DHL is part of Deutsche Post DHL. The Group generated revenue of 53 billion Euros in 2011.
About USA Sevens Rugby -- The annual USA Sevens international rugby tournament is the premier rugby event in North America as well as the fifth event out of nine in the HSBC Sevens World Series. USA Sevens is the only North American stop in the series. Fans in attendance witness 16 international rugby teams play 45 matches during a three-day competition in an attempt to gain points in the Sevens World Series standings. The 2012 USA Sevens event broke all previous attendance records in its third year at Sam Boyd Stadium in Las Vegas. Fans can stay updated on all the latest USA Sevens Rugby news, events and details by following on Facebook https://www.facebook.com/USASevens (USA Sevens Rugby Tournament And Festival) and Twitter http://twitter.com/USASevensRugby (@USASevensRugby). Played on the same size field as traditional 15-player rugby, rugby sevens is played with just seven players per team. Matches have seven-minute halves with two-minute intervals for pool and knock-out matches. The fast pace and short duration of matches makes every moment of the action thrilling for spectators.