ATLANTA--(BUSINESS WIRE)--Windham Brannon, a leading provider of tax, audit, accounting and advisory services, has undergone a transformation. The 56-year-old firm has rebranded its image and re-launched its website aimed at providing even higher levels of industry insights.
“We wanted our personality, expertise and our culture reflected in all aspects of our brand.”
The process began in the second quarter of 2012, when Windham Brannon’s leadership team met with consulting firm Madison Marketing to put a strategy in place.
“We are redefining the role of the typical CPA firm,” said David Kloess, president & CEO, Windham Brannon. “We wanted our personality, expertise and our culture reflected in all aspects of our brand.”
The result was a positioning statement that better communicated Windham Brannon’s value-added services, high level of client service, and exceptional technical competence: “Offering More.”
Windham Brannon’s new logo differentiates the firm in a sea of “accounting blue.” Gone are the traditional staid navy blues typically used by accounting firms. Warm browns, greens and fresh sky blues now support a unique corporate identity that more closely reflects today’s accounting firm.
Windham Brannon’s new website, which mirrors its branding and better reflects the firm’s personality, features upgraded functionality and a comprehensive “Insights” section with more content-driven tax, financial and business updates, videos and blog commentary. In addition, the robust site is broken out by industry segments, such as construction, healthcare, investor services, manufacturing, not-for-profit, professional services, real estate, retail and restaurant, and technology in order to give visitors more streamlined access to the specific information they need.
“Our new website offers instant access and robust editorial content to ensure that our clients are kept up-to-date with the ever-changing tax laws and accounting rules, as well as relevant industry news, that affect them―from both an individual and business perspective,” said John Yeager, vice president of sales and marketing, Windham Brannon. “We’ll continue to work hard to enhance the website to further our commitment to offering more.”
About Windham Brannon
Windham Brannon is a recognized leader in providing audit, tax, accounting and advisory services for businesses, not-for-profits and high net-worth individuals. While the firm’s technical expertise is second to none, Windham Brannon offers clients so much more. Clients find a more proactive approach, more attention to their priorities and more investment in their relationship to ensure needs are anticipated—and met with confidence. Windham Brannon takes pride in the fact that it is re-defining the role of the typical CPA firm. Since 1957, the firm has been providing each client with exceptional proficiency, but also the personalized level of service delivered by a strong team that is driven, resourceful and well connected. Visit www.windhambrannon.com to find out how Windham Brannon is committed to offering more.