MANCHESTER, N.H.--(BUSINESS WIRE)--Griffin York & Krause (GY&K), a leading full-service, mid-sized and independent marketing innovation company, today announced that it has joined forces with Boston-based social and interactive brand experiences company, Antler Agency, to form a new entity called GY&K Antler as a wholly owned subsidiary of GY&K. GY&K Antler will operate as a complementary social, experiential and interactive boutique.
“The chemistry between our teams and the alignment of our cultures is ultimately what made us confident in this move”
“Our clients are increasingly seeking to connect the digital world to real-life brand experiences, and social media continues to play an evolving role in marketing communications,” said Travis York, President of GY&K. “We have long admired Antler’s ability to be responsibly disruptive with cool campaigns that creatively engage consumers.”
Terry Lozoff and Luke Garro founded the award winning company formerly known as Antler Agency in 2009 after years running Street Attack, a non-traditional and experiential marketing agency with roots in the lifestyle, beverage and entertainment industries. With its ten employees, Antler bolsters GY&K’s social media team and formally adds an experiential marketing offering.
“It's an exciting move for us and a great opportunity to take the business we have been building over the last three years to the next level,” said Terry Lozoff, EVP, Managing Director of GY&K Antler. “As part of GY&K, Antler will take the lead on driving the social media and experiential vision of the company as well as being able to offer a broader range of services and resources to our legacy clients.”
Between Manchester, Boston and a small presence in Los Angeles, GY&K and GY&K Antler now employ 65 people operating with a “Live Free or Die” attitude.
“The chemistry between our teams and the alignment of our cultures is ultimately what made us confident in this move,” added York. “As a true mid-sized option, we are now positioned to offer top-tier brands a unique full service marketing resource that large or small agencies cannot. Our relentless pursuit of relevance, ambitious technology adoption and commitment to collaboration will continue to drive results for our client partners.”
About Griffin York & Krause (GY&K)
Headquartered at the historic Amoskeag schoolhouse in Manchester, NH, GY&K is a marketing innovation company that offers services, technology & tools and licensed properties to drive sales for companies in a wide range of vertical industries. GY&K has been at the forefront of creativity and strategic thinking for over 35 years and currently employs over 65 people. Clients benefit from a wide range of integrated and complementary services including strategy and planning, branding and design, editorial services, digital, earned media, experiential, media planning and buying, multimedia as well as data and analytics. GY&K currently works with Bauer Hockey, Dyn, Moxie, the NH and Tri-State Lottery Commissions, PeoplesBank, Stamford Hospital, and Sweet Baby Ray’s, among others. For additional information, please visit http://www.gykmarketing.com.