BOCA RATON, Fla.--(BUSINESS WIRE)--Jim Swift, Cortera® president and CEO, will speak at SIIA IIS 2013 in New York on January 31, 2013. Cortera provides comprehensive business payment and purchase data and insights for U.S. companies.
“Cortera is leveraging Big Data to create more powerful analytics for B2B sales and risk intelligence”
In his session titled, “Breakthrough Talk: Monetizing Big Data,” Swift will share insights on monetizing Big Data through pioneering business models and modern technology for business success.
"Cortera is leveraging Big Data to create more powerful analytics for B2B sales and risk intelligence," said Swift. “Attendees at this session will learn about a new form of Big Data: B2B purchase behavior data, which is being used to gain the insights needed to efficiently find new customers, retain existing customers and maximize revenue from both".
SIIA is the principal trade association for the software and information industry. It is driven by and for its members and the industry and is focused on helping its members achieve their business objectives.
Cortera is a provider of comprehensive business-to-business payment and purchase behavior insights on public and private companies. The company tracks $1.6 trillion in business-to-business purchases across 45 spend categories to deliver insights on 20 million U.S. business locations. Cortera’s solutions enable companies of all sizes to better understand their customers, suppliers and business partners by gaining visibility into what they purchase, how they pay and how their purchase and payment behavior changes over time. Thousands of companies across diverse industries use Cortera solutions to increase revenue, improve sales and marketing effectiveness, and reduce risk. Cortera is privately held with offices in Boca Raton, Fla.; Boston and Quincy, Mass.; and Bangalore, India.